Experience

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  Self Employed

  • Semi Retired

    • May 2021 - Present

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  Prototype Productions, Inc.

  • Chantilly VA

  • Business Constant

    • Jun 2019 - Dec 2020
    • Chantilly VA

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  Deloitte Consulting

  • Washington D.C. Metro Area

  • Senior Manager – Cloud Marketing/Business Operations

    • Mar 2017 - Feb 2019
    • Washington D.C. Metro Area

    Deloitte is continuing to invest in cloud services, providing clients with an advanced set of analytic and cognitive capabilities to enable their digital transformation. These investments will help Deloitte further expand its cloud offering, providing clients with a full spectrum of digital, analytics and enterprise services – that ultimately power business agility and growth in a cloud-driven world.Collaborated/implemented on the development of marketing plus recruiting strategies for Deloitte’s Cloud practice with involvement in the AWS annual conventions.Contributed to the development of the corporate Cloud branding, including the development of internal and external awareness of alliance technologies, collateral development and conference mission and value statements that resonate with AWS reps and attendees.Participate in strategic planning, budgeting and relationship development within alliance portfolio.

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  Day1 Solutions, Inc.

  • McLean, VA

  • CMO

    • Jun 2012 - Mar 2017
    • McLean, VA

    Day1 Solutions is an emerging industry leader representing the new “Cloud Solutions Provider” model. Our vision, of how cloud will shape future IT business, is why people seek us. From cloud consulting, to implementation, and ongoing managed services Day1 offers a full scope of services and solutions.• Responsible for leading development and implementation of all marketing strategy for sales activities.• Responsible for day-to-day operations of the company in collaboration with the CEO.• Developed an innovative strategic vision and contributed to the development of the corporate branding, including the development of a new company name, logo, mission and value statements that resonate with AWS customers and reps.• Successfully executed two large Day1 events at the AWS reinvent shows with sponsorships and over 400 executive attendees.• Created a recognizable brand identity through effective communication strategies for the website, marketing materials, promotional items, videos and social media sites.• Constantly review marketing metrics to gauge performance of campaign and understand areas of improvement to provide and implement new marketing strategies to resolve marketing issues.• Created and executed competitive marketing campaigns, rivaling larger companies; reached out to and opened dialogue with potential adopters; and developed new catalogs. • Manage the Human Resources and payroll operations.

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  IncSpot Creative

  • President & CCO

    • May 2010 - May 2012

    A small marketing design agency based specializing in identity and interactive design solutions for small to mid-sized businesses.• Offered services covering web development/design, SEO, Print design, video, digital advertising plus marketing consulting for SMB.• Build relationships with vendors to manage all e-commerce technology partners to integrate third party technologies such as site search, e-mail marketing, and testing software to maximize sales.• Utilize customer relationship management to increase sales, improve sales forecasting, and enhance account tracking on new and existing clients.• Created, wrote, produced and managed marketing and sales support materials – print, video, tradeshows, promotions, websites and press kits.• Provided knowledge and insights on new and emerging media, trends, and pop culture, to develop and implement effective Public Relations strategies, in order to increase sales and brand awareness.• Reviewed marketing analytics, and optimize marketing campaigns based off of the site analytics.• Utilize and setup PPC program, and social media campaigns to enhance marketing and sale brand awareness.

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  ThinkBusiness Magazine

  • Publisher & Founder

    • Jan 2005 - May 2010

    A Washington DC metro area Business to Business publication to capture the attention of decision makers, by providing tips and solutions that help CEOs and business owners run their companies more effectively. Researched, selected and condensed articles from leading business publications so that busy executives can learn more by reading less. • Identified current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.• Networked to generate and pursue leads for marketing and partnership opportunities and business development, including serving as the market lead for various events.• Perform networking by developing and maintaining strong network of business contacts that brought in new business referrals on a regular basis.• Encouraged repeated business by building strong relationships with customers and establishing their individual client needs.• Identified target audience and implement marketing campaigns using a variety of marketing methods, such as e-mail marketing to address the customer base with highly targeted relevant message to promote sales.• Demonstrated good client service by maintaining broad knowledge of products and services, identifying customer needs and referring relevant company’s products and services accordingly.• Created advertising spaces in magazines and websites for companies to showcase their products and services.

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  Vega & Associates

  • Co-Founder, COO

    • Jul 1985 - Dec 2004

    A publisher of Spanish language directories for the Greater Washington DC-Metropolitan area's. Grew the 17th ranked Spanish language market in the country to the number 1 Hispanic directory in the nation. Increased the company’s revenue from $60K to $3M before being acquired in 2004.• Sourced and established Strategic Partnership with external parties for collaboration programs.• Show great analysis by consistently analyzing business processes ensuring best practices were captured and implemented consistently.• Developed sales & marketing process guides as sales training tools; trained field representatives on positioning, competitive environments, branding and sales techniques with a vision of enhancing departmental cohesion and maximizing efficiencies.• Ensured and maintained effective marketing by recruiting the best talents, training new employees on proper procedures with regards to marketing materials.• Successfully identified customers' wants via marketing research, and formulated and implemented marketing strategies to boost sales and brand image.• Trained and supervised sales teams in lead development, closing, presentations, product lines and client management  • Coordinated marketing using Ad Campaigns, Direct Mail, Social Media Marketing Campaigns and online marketing.• Resolved administrative issues through coordinating preparation of reports, analyzing data, identifying and implementing solution.• Closed new business and create negotiating strategies by coordinating prospects goals and requirement with company objectives and procedures.• Created sales training plan for sales representatives and telemarketing reps• Oversaw all operations, financial and marketing matters for the entire company