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Juan Pablo González profile image

Juan Pablo González

Founder / CBO at Enrico Board Advisors S.A.
Intro Book
Juan Pablo González, a seasoned branding expert with 1 year 4 months of experience, holds a Communications Bachelor Degree from Pontificia Universidad Javeriana and a Specialization Certificate in Strategic Leadership and Management from University of Illinois at Urbana-Champaign, proficient in Spanish, English, and Portuguese, with skills in branding, graphic design, and integrated marketing.
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Location
Maceió, Alagoas, Brazil, BR
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
  • Portuguese Professional working proficiency
Skills
  • Branding And Identity
  • Brand Architecture
  • Brand Management
  • Integrated Marketing
  • Graphic Design
  • Show all
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Bio

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I am Juan Pablo González, currently based in Maceió, Alagoas, Brazil. I am fluent in Spanish and Portuguese, with a strong background in branding and identity, brand management, integrated marketing, and graphic design. As the Founder and Chef Brand Officer at Enrico, I lead initiatives that blend culinary arts with corporate branding to create impactful social and financial outcomes. My experience spans over two decades, including roles as a Senior Brand Consultant and Brand Manager, where I developed brand strategies and visual identities for various organizations. I hold a Bachelor's degree in Communications with an emphasis on Advertising from Pontificia Universidad Javeriana and have completed multiple specializations in Strategic Leadership and Digital Marketing from the University of Illinois at Urbana-Champaign. I am passionate about strategic thinking and storytelling, and I thrive on creating memorable brand experiences.

Credentials

  • Comunicação e Oratória
    Escola Conquer
    Oct, 2021
    - Jun, 2026
  • Negociação e Influência
    Escola Conquer
    Oct, 2021
    - Jun, 2026
  • Integrated Marketing Communications Strategies
    LinkedIn
    Sep, 2021
    - Jun, 2026
  • Create Your Brand Message Strategy
    LinkedIn
    Feb, 2021
    - Jun, 2026
  • Building an Integrated Online Marketing Plan
    LinkedIn
    Jan, 2021
    - Jun, 2026
  • Writing a Marketing Plan
    LinkedIn
    Jan, 2021
    - Jun, 2026
  • Marketing Foundations: Customer Decision Journey
    LinkedIn
    Jan, 2020
    - Jun, 2026
  • Strategic Leadership and Management Capstone [University of Illinois at Urbana Champaign]
    Coursera
    Feb, 2019
    - Jun, 2026
  • Business Development Foundations: Researching Market and Customer Needs
    LinkedIn
    Jan, 2019
    - Jun, 2026
  • Consulting Foundations
    LinkedIn
    Jan, 2019
    - Jun, 2026
  • Consulting Foundations: Building Your Brand
    LinkedIn
    Jan, 2019
    - Jun, 2026
  • Create a Brand Strategy
    LinkedIn
    Jan, 2019
    - Jun, 2026
  • Leading with Innovation
    LinkedIn
    Jan, 2019
    - Jun, 2026
  • Learning Data Science: Understanding the Basics
    LinkedIn
    Jan, 2019
    - Jun, 2026
  • Marketing Analytics: Setting and Measuring KPIs
    LinkedIn
    Jan, 2019
    - Jun, 2026
  • Mobile Marketing: Creating a Strategy
    LinkedIn
    Jan, 2019
    - Jun, 2026
  • Running a Design Business: Grow Your Business
    LinkedIn
    Jan, 2019
    - Jun, 2026
  • Leading a Marketing Team
    LinkedIn
    Dec, 2018
    - Jun, 2026
  • Corporate Strategy [University of Illinois at Urbana Champaign]
    Coursera
    Oct, 2018
    - Jun, 2026
  • Business Strategy [University of Illinois at Urbana Champaign]
    Coursera
    Sep, 2018
    - Jun, 2026
  • Brand Management: Aligning Business, Brand and Behaviour [University of London]
    Coursera
    May, 2018
    - Jun, 2026
  • Managing the Organization: From Organizational Design to Execution [University of Illinois at Urbana Champaign]
    Coursera
    May, 2018
    - Jun, 2026
  • Designing the Organization: From Strategy to Organizational Structure [University of Illinois at Urbana Champaign]
    Coursera
    Apr, 2018
    - Jun, 2026
  • Applications of Everyday Leadership [University of Illinois at Urbana Champaign]
    Coursera
    Jan, 2018
    - Jun, 2026
  • Foundations of Everyday Leadership [University of Illinois at Urbana Champaign]
    Coursera
    Oct, 2017
    - Jun, 2026
  • Advanced Styling with Responsive Design [University of Michigan]
    Coursera Course Certificates
    Aug, 2016
    - Jun, 2026
  • Digital Marketing Channels: Planning
    Coursera Course Certificates
    Aug, 2016
    - Jun, 2026
  • Digital Marketing Channels: The Landscape [University of Illinois]
    Coursera Course Certificates
    Jul, 2016
    - Jun, 2026
  • Interactivity with JavaScript [University of Michigan]
    Coursera Course Certificates
    Jul, 2016
    - Jun, 2026
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Practice [University of Illinois]
    Coursera Course Certificates
    Jun, 2016
    - Jun, 2026
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory [University of Illinois]
    Coursera Course Certificates
    May, 2016
    - Jun, 2026
  • Introduction to CSS3 [University of Michigan]
    Coursera Course Certificates
    May, 2016
    - Jun, 2026
  • Introduction to HTML5 [University of Michigan]
    Coursera Course Certificates
    May, 2016
    - Jun, 2026
  • Marketing in a Digital World [University of Illinois]
    Coursera Course Certificates
    Apr, 2016
    - Jun, 2026
  • Communications and Management Series
    lynda.com
    Sep, 2015
    - Jun, 2026
  • Building an Integrated Online Marketing Plan
    lynda.com
    Aug, 2015
    - Jun, 2026
  • UX Design Techniques Series
    lynda.com
    Aug, 2015
    - Jun, 2026
  • edX Honor Code Certificate for English Grammar and Style [University of Queensland]
    edX
    Jul, 2015
    - Jun, 2026
  • Scrum Fundamentals Certified
    SCRUMstudy
    Oct, 2019
    - Jun, 2026
  • Inbound Marketing Certified
    HubSpot Academy
    Jan, 2020
    - Jun, 2026
  • Inbound Certification
    HubSpot Academy
    Apr, 2018
    - Jun, 2026
  • Strategic Leadership and Management Specialization [University of Illinois at Urbana Champaign]
    Coursera
    Oct, 2017
    - Jun, 2026
  • Digital Marketing Specialization
    Coursera Course Certificates
    Apr, 2016
    - Jun, 2026
  • Project Management Series
    lynda.com
    Aug, 2015
    - Jun, 2026

Experience

  • Enrico Board Advisors S.A.
    • Panama
    • Founder / CBO
      • Mar 2023 - Present
      • Panama

      As Brand Chef Officer at Enrico, together with my team, I support the corporate kitchen of business leaders who put their hands in the dough to enrich people with recipes for positive social impact that produce financial results and memorable brand experiences within their business.That means fee...

  • Javerianos en Brasil
    • Brazil
    • Brand Manager
      • May 2021 - Present
      • Brazil

      I am managing the community's brand where I support the strategic planning, create the community guidelines, values, mission, vision, principles of communication, storytelling, brand personality, context, and design of the visual system.

  • Rentec Rentabilidad y Tecnologia S.A.S.
    • Senior Brand Consultant [Helmit Brand]
      • Oct 2020 - Oct 2022

      For the second time in my career, I worked for RENTEC. At this time, on the briefing, insight research, brand strategy and creation, visual system principles and naming strategy, for HELMIT, an information system for insurance companies.

  • Universidade Federal de Viçosa
    • Brazil
    • Communications Officer, BR316/AL Program
      • Jan 2017 - Jun 2017
      • Brazil

      I faced a fifty-year dissatisfaction of the inner Alagoas State inhabitants (our key stakeholder) due to the unfulfilled promises related to the construction of the highway BR-316/AL.There, I helped the Federal University of Viçosa to get valuable insights through personal interviews, meetings an...

  • Inn English Academy
    • Brazil
    • Spanish for Business Consultant
      • Jun 2014 - Jun 2016
      • Brazil

      I worked at the Academy´s Spanish Language Division. There, I helped the Brazilian Service for the Industry (SENAI) to implement, in Spanish, the Workplace Safety Program, targeted to the Dominican Republic. Besides, as interpreter, I helped companies from Brazil and Latin America to converge at ...

  • Brandesse Associates
    • Shanghai City, China
    • International Business Development Manager
      • Jun 2013 - Nov 2013
      • Shanghai City, China

      In my first great challenge, I approached Brandesse to international organizations from Latin America and Europe and achieved its cooperation with the Chamber of Commerce of Spain in China.Besides, as Senior Brand Designer, I worked for the Ping An Bank´s portfolio, supporting the junior designer...

  • Master S.A.
    • Bogotá, Colombia.
    • Senior Brand Consultant
      • 2010 - 2013
      • Bogotá, Colombia.

      Backed by Bridgestone and Bandag, Master S.A. was a leading player in the retread industry in Colombia.After three years of brand consulting and design, I helped to improve the visual system implementations until getting a unified brand identity.

  • Rentec Rentabilidad y Tecnologia S.A.S.
    • Brand Consultant
      • 2006 - 2011

      Rentec was my top client, and I helped develop its portfolio of software brands through brand diagnosis, strategy, design, and verbal identity, during five years, helping the company increase its client base by 675%.

  • Creatown
    • Bogotá, Colombia.
    • Founder
      • 2004 - 2007
      • Bogotá, Colombia.

      My company was one of the finalists at the Young Entrepreneurs Fair 2006, and our work was published in El Espectador, Colombia´s first newspaper.Shortly before, I was endorsed by Prana, my first client, as representative of the Creative Industries in Bogota, at the working sessions led by the Un...

  • Representaciones Continental S.A.S.
    • Bogotá, Colombia.
    • Graphic Designer
      • 2002 - 2003
      • Bogotá, Colombia.

      At Representaciones Continental S.A.S, I served as developer of graphic identity and scripts (when necessary) for promotions, sales force, events and product launching for the Empresa de Licores de Cundinamarca (ELC) brands. Besides carried out on-trade communications, scripts for radio campaigns...

  • Havas
    • Bogotá, Colombia.
    • Copywriter
      • 2000 - 2001
      • Bogotá, Colombia.

      Copywriter for Havas (formerly Euro RSCG 4D-The Sales Machine) Bogotá´s branch for accounts such as Intel, Mattel, Mercedes-Benz, Bell South, Correval, Hoteles Royal, and Porvenir.

  • McCann Worldgroup
    • Bogotá, Colombia.
    • Copywriter
      • 1999 - 2000
      • Bogotá, Colombia.

      Copywriter for accounts such as Nestle Friskies, Klim 1-2-3, El Tiempo, Anixter, Universidad de la Sabana, among others at the Bogotá branch.

Education

  • 1995 - 2000
    Pontificia Universidad Javeriana
  • 2017 - 2019
    University of Illinois at Urbana-Champaign
  • 2016 - 2017
    University of Illinois at Urbana-Champaign
  • 2008 - 2008
    Vetassess Australia
  • 1989 - 1994
    Liceo de Cervantes El Retiro
  • University of Illinois at Urbana-Champaign

Suggested Services

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