Experience

• 

  Cielo Talent

  • United States
  • Human Resources Services
  • 700 & Above Employee

  • Director, Recruitment Marketing

    • Sep 2021 - Sep 2025
    • Miami, FL

    Director role overseeing performance marketing, digital advertising, and team operations.
    
    Delivered $1M+ in cost savings by optimizing vendor contracts, renegotiating renewals, and implementing budget governance across all marketing channels.
    
    Generated 150M+ impressions and 800K+ clicks through Google Ads campaigns while driving 2M+ job clicks and 100K+ applications via programmatic advertising.
    
    Built and managed team of 7-11 marketing specialists, providing coaching, capacity planning, and performance management while fostering culture of collaboration through regular team meetings and development programs.
    
    Implemented comprehensive tracking and attribution across all clients using GA4, UTM parameters, and pixel tracking, enabling full-funnel measurement from impression to conversion and improving campaign ROI by 35%.

    Launched 4 major media pilots (Indeed Display, Walmart, U.S. Steel, Quest) producing 20M+ impressions, 64K+ clicks, and 2,400+ applications, proving new channel viability.

    Created 10+ standard operating procedures and best-practice documents covering programmatic advertising, Google Ads, Meta advertising, and marketing automation, standardizing delivery and reducing execution time.

    Led global expansion into LATAM markets (Mexico, Brazil), adapting campaigns for local audiences and cultural nuances while maintaining brand consistency.

    Collaborated with cross-functional teams including IT Security and Compliance to support ISO 42001 vendor auditing and data governance requirements.

• 

  Radancy

  • United States
  • Software Development
  • 700 & Above Employee

  • Account Director

    • Nov 2018 - Sep 2021

    Client services and account management role with focus on career site and digital marketing strategy.
     Managed executive relationships and delivered quarterly business reviews to C-level stakeholders, translating campaign performance into strategic recommendations that drove account growth and retention.
     Improved client ROI through integrated marketing campaigns combining career sites, SEO, digital advertising, and social media, resulting in increased brand visibility and candidate engagement.
     Implemented GA4 across multiple client websites, uncovering traffic trends and optimization opportunities that increased organic traffic flow by 25%.
     Mentored junior account executives, establishing client delivery standards and building internal talent pipeline for account management roles.

• 

  Red Advertising

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Account Manager

    • Sep 2016 - Jul 2018

    Account management role overseeing integrated marketing campaigns.
     Managed agency's largest account representing 40% of total revenue, ensuring all campaigns aligned with client objectives and budget parameters.
     Directed 12+ omni-channel marketing campaigns annually, driving measurable impact for holiday promotions and product launches across digital and traditional media.
     Introduced project management best practices, reducing campaign turnaround time by 30% through streamlined processes and improved quality control.

• 

  The David Agency Insurance, Inc.

  • United States
  • Insurance
  • 1 - 100 Employee

  • Account Director

    • Feb 2015 - Aug 2016

    Creative account management role with major CPG brands.
     Led Coca-Cola and Heinz campaigns with budgets exceeding $1M, delivering measurable increases in brand awareness and consumer engagement.
     Managed creative development and client presentations, ensuring cross-team execution met client expectations and project deadlines.
     Supported award-winning creative work including Clio Silver winner ("Pass the Heinz") and Top 2 Super Bowl commercial ("Wiener Stampede").

• 

  Ogilvy & Mather

  • Account Director

    • Apr 2012 - Feb 2015

    Integrated marketing role managing campaigns across general and Hispanic markets.
     Promoted to Account Director in 18 months due to strong performance and client growth across general and Hispanic markets.
     Led 360-degree marketing campaigns for both general and Hispanic market segments, managing multi-market activations and cultural adaptations.
     Delivered integrated creative and media programs that increased brand engagement metrics and client satisfaction scores.

  • Account Supervisor

    • Apr 2012 - Feb 2015

    Integrated marketing role managing campaigns across general and Hispanic markets.
     Promoted to Account Director in 18 months due to strong performance and client growth across general and Hispanic markets.
     Led 360-degree marketing campaigns for both general and Hispanic market segments, managing multi-market activations and cultural adaptations.
     Delivered integrated creative and media programs that increased brand engagement metrics and client satisfaction scores.

• 

  GlobalHue

  • United States
  • Higher Education
  • 100 - 200 Employee

  • Account Executive

    • May 2009 - Mar 2012

    Account coordination and campaign management role.
     Coordinated multi-team campaign delivery ensuring on-time, on-budget launches across creative, media, and production teams.
     Improved client satisfaction scores by strengthening communication processes and aligning deliverables with strategic objectives.

  • Senior Account Executive

    • May 2009 - Mar 2012

    Account coordination and campaign management role.
     Coordinated multi-team campaign delivery ensuring on-time, on-budget launches across creative, media, and production teams.
     Improved client satisfaction scores by strengthening communication processes and aligning deliverables with strategic objectives.