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Juan José Marín Flórez

UX/UI Designer at Servicios Nutresa

Intro Book

UX/UI Designer with 5 years of experience creating intuitive digital experiences. Specialized in user-centered design, accessibility, and prototyping using tools like Figma and Adobe XD.

Verified

Location

Medellín , Antioquia, Colombia, CO

Languages

Spanish Native or bilingual proficiency
English Full professional proficiency
French Elementary proficiency

Skills

Figma
Adobe XD
Sketch
Design Systems
User Research
Usability Testing
Journey Mapping
Data Analysis
Google Analytics
UXcam
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$85.0

Hourly Rate

How This Rate is Calculated

Okay, let's see. I need to determine Juan's hourly rate based on his profile. He's a UX/UI Designer with experience from 2017 to 2025. Wait, the current year is 2025 according to the dates here, so he has about 8 years of experience? Let me check his experience entries.

His most recent role is UX/UI Designer at Servicios Nutresa from 2023 to 2025. Before that, QA Mobile Tester in 2022-2023, UI/UX Designer at Amazing Soul Games in 2020-2021, and earlier roles in UX research and graphic design. So adding up, he's been in design-related roles since 2017. That's around 8 years total, but some roles might overlap. His main focus seems to be UX/UI design with some QA and research background.

He has a degree in Communication and Digital Entertainment from Universidad de Medellín, plus certifications from Google, Figma, and Harvard in UX design, analytics, and game development. Skills include Figma, Adobe XD, Sketch, Design Systems, User Research, Usability Testing, etc. He's proficient in Spanish and English, with elementary French. Located in Medellín, Colombia.

Now, considering the location, rates can vary. Medellín has a lower cost of living compared to the US or Europe, but since he's working remotely, maybe he's charging international rates. For a senior UX/UI designer with 8 years experience, certifications, and a strong skill set, the rate could be higher. But also, competition and local market rates might affect it.

Looking at average rates: Junior UX designers might charge $25-50, mid-level $50-100, senior $75-150+. Since he's leading projects and has a track record (e.g., 30% conversion rate improvement), maybe towards the higher end. However, being based in Colombia, some clients might expect lower rates. But if he's targeting international clients, say US-based, $75-100+ is possible. Maybe around $85-95? Let me check similar profiles. Also, his additional skills in data analysis (Google Analytics, UXcam) and game development could add value.

Considering all factors, I'll estimate around $85 per hour. That's competitive for a senior designer with his experience and skills, especially if targeting international clients while accounting for regional pricing differences.

Bio

I am a passionate UX/UI Designer with a strong background in digital communication and entertainment. Over the years, I have specialized in creating intuitive, user-centered experiences for web and mobile applications, always seeking to blend functionality with creativity. My experience includes working on projects that enhance usability, accessibility, and engagement, ensuring that technology serves people in the most effective way. Beyond my professional life, I have a deep passion for video games and board games, which inspire me to explore new ways of storytelling and interactive experiences. I also enjoy reading and camping, as they allow me to disconnect and find creativity in nature. I am always open to connecting with like-minded professionals, discussing UX trends, innovation, and digital experiences, or simply sharing insights about the industry. Let’s connect!

Experience

Comercial Nutresa
- Colombia
- Food and Beverage Services
- 700 & Above Employee
- UX/UI Designer
  - 2023 - 2025
  Led the design of the Pideky app and website, optimizing conversion rates by 30%.
RM2 & Game Circus
- QA Mobile Tester
  - 2022 - 2023
  Conducted functional, regression, and exploratory testing on mobile game applications to identify and report bugs.
Amazing Soul Games Studio
- Colombia
- Computer Games
- 1 - 100 Employee
- UI/UX Designer
  - 2020 - 2021
  Designed and executed test cases to ensure game mechanics, UI/UX, and performance met quality standards.
Teleperformance AT&T
- VOC Agent
  - 2019 - 2021
  Collaborated with developers, designers, and product managers to provide feedback and improve gameplay experience.
Postobon AT&T
- UX Researcher
  - 2019 - 2020
  Conducted usability tests and user interviews to enhance the experience.
Visual Media AT&T
- Graphic Designer
  - 2017 - 2019
  Designed and executed test cases to ensure game mechanics, UI/UX, and performance met quality standards.

Education

2018 - 2022

Universidad de Medellín
Communication and Digital Entertainment, Digital Entertainment

2018 - 2022
2018 - Present

Figma
Figma UI / UX Design Essentials, Design

2018 - Present
2020 - Present

Google
Foundations of User Experience (UX) Design, Design

2020 - Present
2020 - Present

Google
Google Analytics Course, Analytics

2020 - Present
2023 - Present

Google
Design Thinking Course, Design

2023 - Present
2020 - Present

Harvard
CS50’s Introduction to Game Development, Game Development

2020 - Present

Services

Industry Focus. “Food and Beverage Services”

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Juan José Marín Flórez

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$85.0

Hourly Rate