Okay, let’s tackle this. So Juan has a mix of technical and soft skills, which is valuable. He has skills like Python, Matlab, and C++, which are in demand. However, his location in the Los Angeles Metropolitan Area might put him in a lower pay bracket compared to other major tech hubs. Considering his skills and experience, I'd estimate his hourly rate to be around $120, which is slightly below average for a software developer in this area. This is because his skills are not as specialized as those of a data scientist or a senior software engineer. However, his leadership and customer service skills are valuable, so he might be able to command a higher rate in certain industries or companies.