Experience

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  Wonder Brands

  • Área metropolitana de Ciudad de México

  • Director Marketing y Performance

    • Jul 2021 - Present
    • Área metropolitana de Ciudad de México

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  MediaPlayer Group

  • Ciudad de México y alrededores, México

  • DIrector MediaPlayer Group

    • Feb 2018 - Jun 2021
    • Ciudad de México y alrededores, México

    Representamos Comercialmente diferentes productos de Marketing Digital, para Mexico y la region.www.mediaplayergroup.com

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  applicaster

  • Regional Sales Manager Mexico y Colombia

    • Oct 2017 - Mar 2019

  • Regional Sales Manager Mexico & Colombia

    • Nov 2017 - Feb 2019

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  Havas

  • Business Office Manager

    • Nov 2016 - Nov 2017

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  Mirum Agency

  • Account Director

    • Mar 2015 - Nov 2016

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  iProspect

  • Mexicali y alrededores, México

  • Director iProspect México

    • Jan 2014 - Mar 2015
    • Mexicali y alrededores, México

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  Tonica

  • mexico

    • 2013 - 2014

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  Bebitos.mx

  • Ciudad de México y alrededores, México

  • VP Marketing

    • Jun 2013 - Nov 2013
    • Ciudad de México y alrededores, México

    Responsible for all the Online and direct marketing strategies Bebitos.mx including online bought media, SEM, SEO, Social Media, Email Marketing, performance campaigns, Database Acquisition, Metasearch, among others. My KPIs include the increasement of sales through the bebitos.com properties of the company.

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  Ariadna

  • Mexicali y alrededores, México

  • Country Manager & Accounts Director

    • May 2012 - Jun 2013
    • Mexicali y alrededores, México

    Main Clients: UNITEC, UVM, Santander Universidades, Turismo Nuevo Leon, Reebok. • Management of account team. • Management of production and development team. • Gaining new customers in the region.• Development and implementation of methodologies for customer retention.• Planning and managing advertising campaigns with measurable objectives (performance).• Development of email marketing campaigns.• Creation, implementation and management of production and sales processes.

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  Casa Editorial El Tiempo

  • Bogota

  • Marketing Chief of Transactional Web Sites

    • Mar 2010 - May 2012
    • Bogota

    Transacional brands: www.elempleo.com, www.carroya.com, www.metrocuadrado.com, www.quebuenacompra.com, http://clasificados.eltiempo.com/. • Planning and execution of eMarketing and eCommerce strategies for transactional brands.• Develop marketing strategy for the launch of ¡Que Buena Compra!• Planning and managing advertising campaigns with measurable objectives (performance).• Analysis of statistics, metrics and conversions.• Implementation and creation of social media strategy• management of social media team.

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  Indexcol

  • Bogota

  • Senior Account Executive

    • Jan 2007 - Apr 2010
    • Bogota

    Main Clients: Coca-Cola LCBU & Coca-Cola Colombia (Latin Center Business Unit) for 3 years. SPRITE LCBU (1 year) El Corral (1 year). Americana and Aloha (4 months). Johnson & Johnson Colombia 6 months. • Planning and implementing e-marketing strategies.• Project management and management of interdisciplinary teams. • Analysis of statistics, metrics and conversions.• Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO). • Support the strategic planning area in the development of brand strategies according to specific objective of each of the accounts.