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Joydeep Raha is a seasoned marketing professional with 20+ years of experience in media planning, digital marketing, and data analysis. He has worked with various companies, including Carat Context, Lintas Media Group, and Enterprise Nexus Mumbai, holding positions such as CEO, Sr. Vice President, and Media Director. He has also taught data science and machine learning at the Institute of Product Leadership and CMS school of management. He holds a Bachelor of Engineering degree in Mechanical Engineering from National Institute of Technology Rourkela and an Executive programme in Digital and Data from Indian Institute of Management, Calcutta. He is proficient in skills like strategic planning, media planning, digital media, integrated marketing, and machine learning.

Experience

  • UNext Learning
    • Bangalore Urban, Karnataka, India
    • Principal Data Science at Unext Manipal group
      • May 2023 - Present
      • Bangalore Urban, Karnataka, India

  • Institute of Product Leadership
    • Bengaluru Area, India
    • Faculty Data Science
      • Dec 2019 - Apr 2021
      • Bengaluru Area, India

      As a faculty position , it is techno-- commercial role involving full ownership of various data science and machine learning curriculums , designing and launching new short term curriculums as per industry requirements and mange it as part of Product Management for the institute

    • Applied Data Science in Marketing
      • Jan 2019 - Dec 2019
      • Bangalore

      Delived end to end lecture sessions to final year MBA students on Marketing Analytics in CMS school of management as per the prescribed syllabus with lab sessions using SPSS and Advanced excel tools. Additional responsibilities involved setting up of Marketing Analytics question paper and assessment of almost 120 students . Moved on from Lintas Media in March 2012 to set up Carat Operations in South leading to P&L responsibilites across 3 branches namely Bangalore , Chennai & Cochin•My experience encompasses new product launches, re-branding, brand extensions and market expansion.• Experience includes deep understanding of the Indian consumer’s buying behavior with respect to consumer journey, consumption patterns and media habits and their evolution over a period of time • Resourceful in creating and sustaining dynamic environment that fosters development opportunities and motivates high performance amongst employees; managing geographically diversified teams at multiple locations across India.• Past experience includes handling unstructured situations, was put to test multiple times during my professional journey across my current and previous organizations.

  • CEO
    • Bangalore
    • Sr Vice President Carat India & CEO Carat Context
      • Feb 2012 - Sep 2018
      • Bangalore

      Responsible for Carat Context P& L nationally Result driven professional with over 20 years of experience in various aspects Media and Communications ranging from Strategy, Planning & Execution across domains and categories including E-commerce, Finance, Lifestyle, Consumer Durables, FMCG & Services.  A business strategist & implementer with proficiency in building and spearheading business operations while achieving business growth objectives within the rapidly changing digital environment. Proven achievements in delivering organizational revenue objectives and adding substantial value

    • Sr. VICE PRESIDENT
      • Oct 2003 - Feb 2012

      Bangalore Branch InchargeRich experience in the field of Media Strategy , Planning , Buying , Consumer Segments , Awareness Modelling , New Business GrowthHeading key profit centre operations with the view to achieve business objectives and ensure top line growth ,profitability and productivity

  • ENTERPRISE NEXUS MUMBAI
    • Mumbai Area, India
    • MEDIA DIRECTOR
      • Jun 2000 - Sep 2003
      • Mumbai Area, India

      Leading the media functions across Planning, Buying, and Operations

    • GROUP HEAD
      • 1998 - 2000

Education

  • 2017 - 2018
    Indian Institute of Management, Calcutta
    Digital Marketing & Social Media, Digital
  • 1988 - 1992
    National Institute of Technology Rourkela
    B.E., Mechanical Engineering
  • MICA
  • 2018 - 2019
    Institute of Product Leadership
    International Certification in Data Science, Applied Data Science and Machine Learning
  • 1996 - 1997
    MICA AHMEDABAD
    Media and Communications
  • Indian Institute of Management, Calcutta
    Executive programme, DIGITAL and DATA
  • MICA
  • MiCA
  • National Institute of Technology Rourkela
    Bachelor of Engineering - BE, Mechanical Engineering
  • National Institute of Technology Rourkela
    Bachelor of Engineering - BE, Mechanical Engineering

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