Experience

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  University of Canberra

  • Canberra, Australian Capital Territory, Australia

  • Market Insights Specialist

    • Mar 2024 - Present
    • Canberra, Australian Capital Territory, Australia

    Creating actionable insights to drive UC's ambitious Education Transformation and Growth program ETaG - growing and reimagining our offer to prepare students for a successful future

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  Kantar Public

  • Canberra, Australia

  • Senior Client Lead

    • May 2018 - Apr 2024
    • Canberra, Australia

    In this role I am responsible for managing commercial, government and social research projects. Working across different teams and offices, I aim to combine traditional methods and established theories with innovative thinking and the latest tools. I believe a co-creative approach, closely working together with stakeholders, leads to the most impactful and actionable insights.For the last 3 years I moved from a full-time role into a part-time role to support my young familyI also presented our work in the 2019 annual AMSRS conference, together with our client.

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  Hall & Partners

  • Sydney, Australia

  • Strategy Director

    • Nov 2017 - Apr 2018
    • Sydney, Australia

    Insights consultancy through innovative thinking and integration of the latest methods. Leading with qualitative approaches in combination with quantitative methods, to inform business decisions.I've worked on on commercial projects within finance and healthcare, as well as social research projects for FARE, the Department of Transport and Main Roads, TransLink, the Department of Education and Training and the Department of Social Services.

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  Direction First | InSites Consulting

  • Sydney, Australia

  • Research Manager

    • Dec 2014 - Nov 2017
    • Sydney, Australia

    Managing qualitative research projects in various sectors, developing research strategies and generating actionable insights mainly through online methods. Running interactive workshops with clients to turn outcomes into practice. Qual lead for Commonwealth bank, Snackbrands, Telstra and various other clients.

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  MWM2

  • Amsterdam Area, Netherlands

  • Research Manager

    • Mar 2012 - Nov 2014
    • Amsterdam Area, Netherlands

    Account management and research consultancy for clients from various industries. Leading from my own specialisation in online qualitative research, I always integrated other research methods to create holistic consumer insights. I also took the lead in developing interactive workshops for groups of clients. In addition, I was responsible for growing the online offer and develop research software and tools from a UX perspective.MWM2 was Market Research Agency of the year 2014 and had been nominated for the prestigious MOAward three years in a row.

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  Frankwatching

  • Blogger

    • May 2011 - Oct 2014

    Writing blogposts on the topics of co-creation and consumer communities. I blog for my own weblog Joycediscovers.wordpress.com as well as for the platform www.Frankwatching.com

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  Gamechanger

  • Utrecht Area, Netherlands

  • Co-creation associate

    • Jan 2012 - Mar 2013
    • Utrecht Area, Netherlands

    Organising and facilitating interactive workshops for (future) co-creation practitioners from various industries. Giving relevant and thematic presentations to stimulate dialogue, knowledge sharing and critical reflection with participants.

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  Avans+

  • Sales agent

    • Sep 2009 - Mar 2012

    Part-time student job: customer relationship management and recruition of new customers and client companies.

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  Wageningen UR

  • Netherlands
  • Research Services
  • 700 & Above Employee

  • MSc Management, Economics and Consumer Studies (cum laude)

    • Sep 2009 - Aug 2011

    Studying behavioural economics with a focus on consumer decision making processes. What motivates consumers to act? Why do consumers sometimes make irrational and flawed choices? What influences these decisions? The study focused on economic, social and psychological aspects.MSc thesis published in the International Journal of Consumer Studies (doi: 10.1111/ijcs.12071)

  • Student Assistant

    • Jan 2011 - Mar 2011

    Helping students in practical assignments for the course quantitative research methods

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  RESPONS Centro de Turismo Sostenible E.I.R.L.

  • Voluntary marketing project

    • Aug 2009 - Aug 2009

    Constructing the marketing and communication plan. Focusing on creating awareness and promoting the organisation with the use of very limited means and budget.

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  GB10 COMMUNICATIONS

  • Account executive

    • Sep 2008 - May 2009

    Planning and execution of advertising and promotional campaigns for consumer-good companies.

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  Heliview

  • Direct marketeer

    • Sep 2007 - Feb 2008

    Planning, formulating and executing direct-marketing communications for professional conferences.

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  NRIT Onderzoek

  • Replacement author

    • Jul 2007 - Sep 2007

    Text design, writing short news items and items for the montly printed magazine, writing for the online newsletter, designing webbanners and flyers.

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  Avans+

  • Sales Agent

    • Sep 2006 - Aug 2007

    part-time student job

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  TNS Research International

  • Graduation internship

    • Jan 2007 - Apr 2007

    Assesment of the company's local marketing policy. Research project with the purpose of analysing S.W.O.T. and presenting recommendations.