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Joyce Tayo Apenahier is a seasoned marketing professional with extensive experience in retail banking, sales management, and team leadership. She has a strong background in marketing management, presentation skills, and strategic planning. With a Chartered Banker degree and an MBA, she has demonstrated expertise in driving sales growth, managing teams, and developing marketing strategies.

Experience

    • Ghana
    • Banking
    • 700 & Above Employee
    • Retail Business Head
      • Jan 2020 - Present

      1.Promoting, selling and structuring a wide and diverse range of financial solutions customized to best meet the financial needs of customers.2.Cross-selling additional value-added solutions to the existing portfolio to assist clients in growing their businesses3.Mine and analyze customer data to identify and plan for expansion and additional business opportunities.4.Develop and implement a client-calling schedule to visit clients in the portfolio.5.Conduct a full client value analysis on all clients with the view of understanding clients’ businesses and identifying opportunities to bank the clients’ value chain

    • Team Lead,Senior Banking
      • Sep 2016 - Jan 2020

      Responsible for championing delightful banking experience for the elderly by ensuring a stress free and priority treatment across a;; branches in the bank .Having regular training for the elderly to help guide their banking decisions and assisting resolving pension challenges.All these increased the patronage of senior banking accounts and deposits mobilization.

    • Team Lead Employee Banking
      • Jan 2016 - Aug 2016

      Promoting the acquisition of salary mandate of employees of corporate organisations and providing them with personal loans

  • AD Construction
    • Spintex Road,Accra
    • Sales and Marketing Manager
      • Jul 2012 - Dec 2015
      • Spintex Road,Accra

      Responsible for establishing, promoting and maintaining company’s brand to generate business.Set monthly and yearly monetary goals Plan, develop and execute sales & marketing strategies.Proposing potential business deals by contacting potential partnersDiscovering and exploring opportunitiesManage existing clientsEnsure workflow process within team is adhered to. Advise & contribute on all marketing materials on projectsGeneral Office Administration

  • Qunitessentially Ghana Limited
    • Quintessentially Ghana Limited
    • Assistant Marketing Manager
      • Feb 2010 - Jun 2011
      • Quintessentially Ghana Limited

      Sold individual and corporate membership to HNI customersHandled Customer loyalty and retention programmes for Corporate clientsOrganizing members eventsHandled Expatriate Staff resettlement programmes on behalf of corporate organizationsSigned on Suppliers onto Company's Database

    • Sales Manager
      • Jan 2008 - Jan 2010
      • Accra

      Managed a twenty three member teamDriving Sales for Individual ,Student , Business Accounts Opening and FDR'sHandled Scheme Loans in private and Government CorporationsRelationship ManagementPerformance development and Training

    • Head of Marketing
      • May 2002 - Dec 2007
      • Accra

Education

  • 2021 - 2022
    Chartered Institute of Bankers
    Chartered Banker, Banking and Financial Support Services
  • 2011 - 2014
    Ghana Institute of Management and Public Administration
    Master of Business Administration (M.B.A.), Project Management
  • 2005 - 2007
    Ghana Institute of Management and Public Administration
    Bachelor’s Degree, Marketing/Marketing Management, General
  • 1999 - 2002
    Federal Polytechnic Ilaro,Ogun State,Nigeria
    Associate’s Degree, Marketing
  • Ghana Institute of Management and Public Administration
    Master of Business Administration - MBA, Project Management

Suggested Services

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Industry Focus. “Banking”

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