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Joyce M. Cohen is a seasoned marketing and event professional with extensive experience in non-profit management, project management, and direct marketing. She has managed multiple events, including conferences, exhibitions, and charity functions, and has experience with database management, print production, and targeted marketing. She has worked with various organizations, including non-profits, art galleries, and commercial businesses. She has a strong background in event planning, project management, and direct marketing, with a Bachelor of Science degree in Psychology from Boston University.

Experience

    • Independent Marketing Consultant
      • 2016 - Present

      National Wildlife Refuge AssociationCoudert Institute, a non-profit seasonal membership organization located in Palm Beach. Responsible for all (21) events: set up with speakers, venues, advertising, public relations, budget and database management. Arthur R. Marshall Foundation for the Everglades, a (501c3) whose mission is to preserve the Everglades Projects included: Hoteliers Event at Loxahatchee Refuge Oct 26, 2013, Sunset Safari (an event at the Refuge to thank major donors), Children’s Photo Reception at Wally Findlay Gallery Jan 2014, Data mapping & migration for CRM Web-based database and basic database management. Wheels for Kids, a 501c3 that provides wheelchairs for children with disabilities and financial needs. Responsibilities include database management and guidance. Also.. Bruce Helander Gallery, The Bamboo Room, Action Sportswear and the art catalog of Lamar Briggs. Also: The Everglades Foundation and Sacred Heart School- Project: "The Everglades Through The Eyes Of Children" 2019Also: The Sovereign Order of St. John - Project: Set up Database in Bloomerang Software 2018-2019

    • Consultant
      • Jul 2014 - Oct 2015

      Juried Art Services is an internet company that handles the jurying process for art organizations and museums, Responsibilities include: technical support for artists and show directors, following up new business leads and turning them into clients, set up of new shows on website, created spreadsheet to streamline and track show progression, create and send email blasts for "Calls for Entries" and "Results Notifications".

  • Paul Fisher Gallery
    • 218 Clematis St for 2014-2015 and the Brazilian Court Hotel for 2015-2016
    • Gallery Manager
      • 2014 - Oct 2015
      • 218 Clematis St for 2014-2015 and the Brazilian Court Hotel for 2015-2016

      Responsibilities include: artist communication, inventory supervision, show hanging, wall cards for art, staff supervision.

    • Non-Profit Consultant,Memb. Director,Access Database Mgr,Event Planner,Print Production,Direct Mail
      • Jul 2003 - Jun 2013
      • Palm Beach Florida

      The Palm Beach Civic Association is a non-profit representing the residents of the island of Palm Beach. Residential members number more than 1,100, 90 corporate sponsors and 135 on the board of directors.I was responsible for retaining current members and cultivating new members through mailings, programs and events in this upscale market.SPECIALTIES:Membership Director: Have increased membership and income over 10 year time period.Database Management: Work on proprietary MS Access Database of members and designed second database, which encompassed all residents on the island of Palm Beach. Event Planner, Event Manager: Have set up events for: Community Forums, “Meet the Director” Luncheons (for James Patterson, Wilbur Ross, Bob Vila and Nancy Brinker), Awards Fundraiser Luncheon at the Breakers Hotel (with Mica Bresnyski, Joe Scarborough, Tom Brokow. Annual Meeting at the Flagler Museum, State Legislative Delegation Meeting, Board of Director Business Meetings , “Welcome Home Party” in the courtyard of the Paramount Building, Directors Breakfast for Corporate Sponsors at local restaurants. Each event involved: developing concept, supervising of layout and design of invitations, defining mailing lists, hiring support services (catering, rentals, audio/visual and security) and project cost analysis.Project Manager:• Corporate Sponsor Benefits Program • Banners for Town of Palm Beach Centennial • Resource Guide • Membership ID CardsPrint Production:• “Paradise Brochure” • “Year-in-Review” • “Members and Directors” Mailings: Sent monthly renewals to members and corporate sponsors and seasonal solicitations for new members. Each mailing involved designing a concept, selecting appropriate inserts and remittance envelopes, as well as formulating the mailing list, working with the printer and distribution house.

    • Owner
      • Jan 1999 - Jul 2003
      • Palm Beach, Florida

      Soho Arts South was an art gallery created by husband and wife team (Joyce & Joel Cohen) to cutting edge, unique art to the Palm Beach. Responsible for artist relations, database management, marketing, event planning, promotional events, sales, trade shows, visual merchandising, targeted mailings and bookkeeping.We held bi-monthly events honoring local charities, while promoting our artists during the two-week duration.The trade division of the gallery was designed to sell giclees (less expensive fine art copies) to other galleries throughout the country. We attended trade shows (High Point and Atlanta), visually merchandised the booth, handled sales and follow-up, as well as direct mail sales to attendees.

  • CMT Enterprises
    • 1412 Broadway, New York, NY 10018
    • Director of Marketing and Communications
      • Dec 1994 - Mar 1997
      • 1412 Broadway, New York, NY 10018

      Private Label Ladies Better Sportswear Manufacturer.Responsibilities included: organizing photo shoots for trade publications, casting, print design.Developed tracking spreadsheet for organizing garment production and distribution process.

    • Wardrobe and prop stylist for commercial print advertising and television
      • Jun 1983 - Mar 1997
      • New York City

      Celebrity assignments: Julia Roberts, Brooke Shields, Tony Randall, Matthew Broderick, Reggie Jackson, Dan Rather, Jane Powell, and Kathie Lee Gifford.

Education

  • Boston University
    Bachelor of Science (BS), Psychology

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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