Okay, let’s tackle this. So Joyce Kehoe has 40 years of experience in event management and hospitality, which is a broad range of skills. Considering her entrepreneurial background as the owner of Viking Travel, she likely has strong business acumen. Skills like event management, sales, marketing, and hospitality are in demand, especially in the travel industry. Location is Lynnfield, MA, which is a suburban area near Boston. Industry demand for event planners and hospitality professionals is moderate to high. Given her extensive experience and entrepreneurial background, I estimate her hourly rate to be around $150, which is on the higher end of the scale for event management and hospitality professionals.