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Joy Mccord

Marketing Consultant at Brook Valley Management
Intro Book
Joy Mccord is a seasoned marketing expert with 9 years of experience in leadership, marketing strategy, and event planning, holding roles at Brook Valley Management, Aloha Hospitality, and Hibbett Sporting Goods.
  • Claim this Profile
Location
Birmingham, Alabama, United States, US
Skills
  • Leadership
  • Marketing Strategy
  • Event Planning
  • Social Media
  • Retail
  • Show all
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Bio

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Joy Mccord is a seasoned marketing expert with a proven track record of driving business growth through innovative strategies and effective leadership. As a Marketing Consultant at Brook Valley Management, she has spearheaded the development of marketing programs, including social media and mobile marketing, resulting in increased brand visibility and customer engagement. With a strong background in event planning and management, Joy has successfully trained and developed marketing teams, delivering strategic plans that align with corporate financial goals. Throughout her career, Joy has demonstrated expertise in retail, trade shows, and sales, with a keen eye for detail and a talent for analyzing data to inform purchasing decisions. Her experience as a Director of Sales and Marketing Consultant at Aloha Hospitality and VP Marketing at Hibbett Sporting Goods has equipped her with a deep understanding of corporate financial planning and strategic direction. Joy holds a Bachelor of Science in Business Administration and Management from Jacksonville State University, and is proficient in a range of marketing tools and technologies. With her expertise in internal and external communication, Joy excels in driving business results and building strong relationships with clients and stakeholders.

Experience

  • Brook Valley Management
    • Birmingham, Alabama Area
    • Marketing Consultant
      • Jan 2015 - Present
      • Birmingham, Alabama Area

      Brook-Valley Management operates 23 Thrift Stores in 6 States.

  • Aloha Hospitality
    • Loxley Alabama
    • Director of Sales and Marketing Consultant
      • Feb 2014 - Nov 2014
      • Loxley Alabama

      Consulting period ended.

  • Hibbett Sporting Goods
    • VP Marketing
      • 1986 - 2013

      Background in the direction, leadership and rollout of effective marketing programs, including development of innovative website, customer loyalty, social media and mobile marketing. Directed the planning and execution of event marketing. Directed both internal and external communication clearly defining company direction. Trained and developed and effective marketing team. Developed strategic marketing plans with a deep understanding of corporate financial planning and strategic direction needed to maximize sales.

  • Parisian
    • Buyer
      • Jul 1979 - Oct 1986

      Directed purchasing for children's apparel. Attended pre-lines and trade shows. Collected, assimilated, analyzed and delivered data and findings to ensure buying direction remained on target to corporate plan.

Education

  • Jacksonville State University
    Bachelor of Science (BS), Business Administration and Management, General

Suggested Services

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Industry Focus. “Marketing and Advertising”

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