Experience

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  Independent Marketing Consultant

  • Director

    • Apr 2015 - Present

    Consulting to various organisations on marketing strategy, brand strategy and brand development, media strategy etc.

  • Director

    • May 2008 - Present

    Consultant to Liberty in marketing for Group marketing initiatives related to brand, marketing structure, competencies, processes and measurements for internal group and BU as well as external/third party suppliers

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  Virgin Money

  • Marketing Director/Exco Member

    • Jun 2006 - May 2008

    Initial focus to set up the marketing function taking it from zero base into a fully functioning and staffed environment within a 3 month period. Included scoping of roles/responsibilities, employment of staff, defining and implementing all processes within the internal and external environment, negotiation of all contracts with marketing suppliers. In addition managed and executed all components of the launch of Virgin Money into the South African market, and post launch defining marketing and communications strategies, alignment of PR, advertising, loyalty, digital and internal initiatives, identifying key messaging with re-alignment of media strategy to meet business objectives. Developed brand tonality and brand visual identity providing full CI and design to go beyond launch for future sustainability. Developed internal marketing programme encompassing Virgin Unite to entrench Virgin Brand Values and behaviours. Defined marketing MIS requirements, instituting monthly reporting. Developed and guided the digital marketing strategy including development of the on-line media strategy, launched monthly E-Zine, contracted blog sites. Developed and defined loyalty strategy outlining partner possibilities, contracting and partner initiatives. Definition of research requirements relating to brand tracking, advertising effectiveness and customer experience with translation of results into strategic initiatives including customer touchpoint mapping.

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  Nando's

  • Director, Marketing Director, Marketing Manager

    • Jun 1992 - May 2006

    International Marketing strategy - defining and management of brand positioning, brand character and personality, Advertising and Design ID development, Menu design and development, Packaging design and Development. Development of marketing strategy for Nando's Grocery globally defining key objectives, brand principles, brand positioning, brand character, brand ethics, brand architecture, drive ranges and new product development strategy. Direct responsibility for Nando's SA Marketing '92-97, '99-03, 05-06 - role included:- determining, managing and investing marketing budget effectively, formulating, direction and implementation of the marketing strategy, management and control and growth of customer care, identification of trends and feedback to regions, management and control of marketing information services, management of all SA marketing suppliers giving guidance/direction to produce effective output measured through positive impact on customer count and turnovers, monitoring and review of competitive activity, input into menu structure and pricing, define strategy and drive new product development for restaurants, manage all aspects of internal marketing (uniform design, newsletters, conferences, incentives, entrenching culture and values), manage restaurant decor and design, direct and manage the SA website, direct and manage the internal radio station, define and direct all customer research initiatives, strategic direction and support for all local and regional marketing initiatives

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  McCann

  • Johannesburg Area, South Africa

  • Board Director, Media Director, Account Director

    • 1986 - 1992
    • Johannesburg Area, South Africa

    '86-'89 Full responsibility for all media strategy, planning, buying and administration across a range of clients which included Gilbeys, General Motors, Reckitt and Coleman, L'Oreal, Coke, RJ Reynolds, Good year. '89-'92 moved from being media director into client service as account manager to broaden base of experience. Responsible for operational aspects of account management - briefing and liason with internal departments, client relationship management and budget control. After 6 months promoted to Account Director with strategic brand input included as part of the role.