Experience

• 

  Otsuka Pharmaceutical Co., Ltd.

  • Singapore

  • Business Manager (Nutraceuticals) - Singapore & Malaysia

    • Jan 2022 - Present
    • Singapore

    • Managed a multi-functional team and developed strategies that consistently grew market share. • Started Malaysia Nutraceutical business, led agreement negotiation and business process design.• Optimize all areas of the business: HR, Sales, Marketing, Importation, Finance etc.

• 

  PT. Amerta Indah Otsuka

  • Indonesia
  • Manufacturing
  • 700 & Above Employee

  • Country Manager (Singapore)

    • Jul 2019 - Dec 2021

    • Oversaw end to end business operations for Singapore business.• Managed merger with parent company, Otsuka Pharmaceuticals.• Financial management of budget and optimize expenses.• Started POCRI SWEAT Run 2.4km, one of the 1st mass sporting event during Covid-19.

  • Head of Sales & Marketing (Singapore)

    • Nov 2018 - Jun 2019

    • Added management of business development and partnerships to expand sales growth to job scope.

  • Brand Manager (POCARI SWEAT)

    • Jan 2018 - Oct 2018

    • Strengthened integration of marketing campaigns with sales promotions

  • Assistant Brand Manager (POCARI SWEAT)

    • Mar 2016 - Dec 2017

    • Drive overall marketing and branding strategy.• Managed all aspects of ATL and digital marketing.• Tripled social media following and created brand’s website.• Planned events including Pocari Sweat Run 2016 with turnout of 10,000 pax.

• 

  Procter & Gamble

  • The Metropolis, 11 North Buona Vista Drive, The Metropolis Tower 2, 138589

  • Regional Assistant Brand Manager

    • Jun 2015 - Nov 2015
    • The Metropolis, 11 North Buona Vista Drive, The Metropolis Tower 2, 138589

    • Led multi-functional teams to execute strategies for markets: Japan, Korea & ASEAN• Conducted consumer studies to develop insights and concepts for new campaigns.• Developed region specific brand assets for marketing and trade platforms.• Coordinated across regions to keep global brand site updated.

• 

  YAMAHA MUSIC

  • 202 Hougang Street 21, #02-00 Singapore 530202

  • Product Manager (Sales & Marketing)

    • May 2013 - Jun 2015
    • 202 Hougang Street 21, #02-00 Singapore 530202

    • Led product category’s branding, sales, procurement and inventory control.• Developed initiatives for institutions, key opinion leaders and consumers.• Negotiated with vendors and secured dealership agreements at lower cost.• Optimized product mix, ordering cycle and inventory holding.• Developed dashboards to improve decision making for department.

• 

  PSA CORPORATION LIMITED

  • PSA Bldg 460 Alexandra Rd, Singapore 119963

  • Assistant Manager (Commercial)

    • Jul 2012 - May 2013
    • PSA Bldg 460 Alexandra Rd, Singapore 119963

    • Managed a portfolio of customer accounts. • Prepared analysis of strategic projects for management.• Structured and grew sales contracts with clients.• Planned customer networking events and maintained company’s CRM database.• Led ground staff to run operations during attachment to Operations Dept.

• 

  Nestlé

  • 15A Changi Business Park Central 1Eightrium @ Changi Business Park, Singapore 48

  • Marketing Intern

    • May 2011 - Jul 2011
    • 15A Changi Business Park Central 1Eightrium @ Changi Business Park, Singapore 48

    • Executed brand campaigns across media platforms.• Designed artwork and provided copywriting for marketing materials.• Reviewed product labels and artwork to comply with brand and regulatory guidelines.

• 

  FLICKEVENTS

  • Marketing Intern

    • May 2010 - Aug 2010

    • Developed a new online youth portal, which drew over 30,500 unique visitors within 9 months.• Published articles, secured sponsorships and grew company’s Facebook Page to 5,800 fans.