Experience

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  Cell Signaling Technology (CST)

  • United States
  • Biotechnology Research
  • 700 & Above Employee

  • Senior Strategic Marketing Manager, Corporate Brand

    • Oct 2020 - Present

    • Co-established new corporate branding organization• Executed launch of refreshed company identity, including primary and secondary customer research, updated brand design, focused messaging and positioning, print and digital advertising, corporate website update, product packaging, and internal tools and templates• Supervised brand social media strategy development, proof of concept, and execution

  • Senior Product Marketing Manager

    • Sep 2018 - Oct 2020

    • Maintained market leadership in a longstanding research antibody product portfolio with new messaging, positioning, and marketing programs, to combat commoditization and price erosion• Brought to market a new generation of solutions for LC-MS proteomic analysis, resulting in highest new product revenue growth in company history; received CEO Award for achievement

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  SCIEX

  • United States
  • Biotechnology
  • 700 & Above Employee

  • Senior Global Marketing Manager, Service and Customer Experience

    • Mar 2017 - Sep 2018

    • Designed new marketing and messaging strategy for LC-MS service, support, and customer education programs, collaborating closely with participating groups• Relaunched remote instrument monitoring solution across all customer segments, with specialized value propositions for various customer personas

  • Senior Global Manager, Marketing Communications

    • Feb 2014 - Mar 2017

    • Overhauled marketing strategy for Pharma/Biopharma market, including targeted messaging for lead generation and customer nurture for specific therapeutic research areas• Executed launch of company's first integrated application-specific hardware, software, consumables and services solution• Designed automated lead nurture and engagement email program, including > 30 customized messages to multiple customer personas, resulting in re-activation of nearly 10% of the contact database

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  PerkinElmer

  • Waltham, MA

  • Marketing Program Manager, Informatics

    • Apr 2013 - Feb 2014
    • Waltham, MA

    • Established marketing strategy for data visualization software platform to generate $20M+ in sales opportunities, supervising internal and external partnerships, communications, public relations and sales support• Implemented internal telemarketing and lead generation/qualification processes, r...

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  PerkinElmer

  • United States
  • Biotechnology Research
  • 700 & Above Employee

  • Global Product Leader, Assay Consumables

    • May 2012 - Jan 2013

    • Transformed > $10M microplate product line from a 10% annual deficit to 10% annual growth• Managed multiple, parallel, product development and launch projects, including coordination of R&D, QA, manufacturing, pricing, promotion, distribution, and sales support• Established comprehensive knowledge of life science research technologies and applications to optimize compatibility with new and existing products

  • Senior Marketing Communications Manager

    • Jan 2007 - May 2012

    • Executed integrated marketing campaigns for high growth reagent portfolios, in coordination with R&D, product management, and sales• Impacted positive revenue growth rates by 5% to 25% per year• Developed marketing strategies to increase awareness and drive sales lead generation, including advertising, direct marketing, trade shows, marketing literature and sales training

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  Aikido Goshinkan

  • Newton, MA

  • Chief Instructor and Dojo-cho

    • Jan 2006 - Sep 2012
    • Newton, MA

    • Established first Yoshinkan Aikido school in New England• Led dojo marketing, operations, student exams, seminars, and workshops

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  Fujitsu Computer Systems

  • Westwood, MA

  • Product Marketing Manager

    • Apr 2004 - Jan 2007
    • Westwood, MA

    • Directed marketing activities for newly-established, U.S.-based biotechnology research tools division, including supervision of marketing specialists, administrative support and international liaison to parent company in Japan• Developed positioning and go-to-market strategy for new products, i...

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  Intelligent Product Marketing

  • Belmont, MA

  • Principal Consultant

    • Jun 2003 - Apr 2004
    • Belmont, MA

    • Identified new business opportunities for major life sciences information client in Massachusetts and proposed new sales and marketing strategies, and partnership opportunities• Developed and delivered comprehensive competitive intelligence study for manufacturing client in Virginia, Including...

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  Ardais Corporation

  • Lexington, MA

  • Product Marketing Manager

    • 2003 - 2004
    • Lexington, MA

    • Developed and executed comprehensive marketing and communications plan for human tissue-based research tools and services for biomarker discovery• Established new processes for advertising, public relations, sales support, marketing and technical content, competitive intelligence, customer even...

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  Proteome, Inc. (Incyte Genomics)

  • Beverly, MA

  • Senior Marketing Manager

    • 2000 - 2003
    • Beverly, MA

    • Established and supervised product marketing team, which was responsible for product strategy, sales support and marketing promotion of protein information databases licensed to pharmaceutical and biotechnology companies for therapeutic development• Realized greater than 50% increases in produc...

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  Agilent Technologies

  • United States
  • Biotechnology Research
  • 700 & Above Employee

  • Product Manager, eCommerce

    • 1998 - 2000

    • Developed e-commerce and internet marketing strategy, including customer segmentation, for medical consumables division• Supervised development and launch of B2B and B2C product marketing and commerce websites

  • Product Manager

    • 1997 - 2000

    • Conducted rigorous analysis of the invasive blood pressure monitoring market from a worldwide perspective, produced reference document and presented findings to senior management• Identified and developed new medical device product opportunities to replace mature cardiovascular product line

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  Hoshino(USA), Inc.

  • Bensalem, PA

  • Product Manager and Buyer

    • 1990 - 1995
    • Bensalem, PA

    • Directed Ibanez acoustic guitar product line in the U.S. market, leading product devleopment and design, forecasting, purchasing, pricing, manufacturing and promotion• Increased annual sales of division > 330% in three years, earning President's Stellar Award for revenue growth achievement.