Experience

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  Coca-Cola Canada Bottling Limited

  • Canada
  • Manufacturing
  • 700 & Above Employee

  • Director, Convenience Retail, Canada at Coke Canada

    • Mar 2024 - Present

  • Director, Commercial and Franchise Execution

    • Sep 2020 - Present

    Lead and mentor 4 Commercial Managers in the successful development and flawless implementation of product/portfolio and solution launches including related commercialization plans, strategies and activitiesDevelop and communicate key opportunities in the market based on Nielsen Category and Consumer data Empower field sales and other key stakeholders to deliver execution metrics objectives by building annual targets using NRS (National Retail Sales), Brand owners (CCL & Allied Brands), Commercial, Field inputBalancing of the monthly priorities across brands to optimize execution and leading the field communication elements (Look of Success, Game Plan, RED/SOVI, Joint Business Scorecard, Incentive Management)Development and governance of our Club Coke Program including compliance, pricing, and rate managementContribute to the development and management of partnerships and strategic alliances that will maximize the value of the businessAnnual program and budget management with Coca-Cola Limited & Partner Brands (Monster, Canada Dry and A&W)

  • General Manager

    • Jan 2017 - Present

    Complete market unit responsibility of sales and operations P&L.Manage a team of 4 District Sales Managers, 1 Area Sales Manager and 1 Distribution Centre Manager with over 860 indirect reports at Coca-Cola’s biggest bottling facility in North America.Responsible for the development and implementation of sales strategy to achieve annual sales targets in excess of $290 million.Provide senior level leadership to Brampton Field Operations Team to drive efficiencies within a $54 million operating budget.Strong Union Management and collective bargaining experience.

  • General Manager BodyArmor, Canada

    • Aug 2023 - Mar 2024

• 

  Coca-Cola Canada Bottling Limited

  • Ontario, Canada

  • Area Sales Manager

    • Jun 2014 - Jan 2017
    • Ontario, Canada

    Led and mentored a team of District Sales Managers in successfully over-delivering monthly volume and gross profit objectives by 3-5 percent, three years in a row. Continuous monitoring, tracking, evaluation, and development of plans to improve beverage sales performance.Evaluate competitive offerings, pricing and trends in the beverage category and identify areas for opportunity and innovation within Coca-Cola's beverage offerings at customer level.Focus on building strong customer relationships within the Ontario market to establish long-term, strategic partnership goals.Coach and develop District Sales Managers ensuring a culture of learning and development exists throughout the selling organization.

• 

  Keurig Green Mountain, Inc.

  • Mississauga, Ontario

  • Director of Sales and Marketing

    • Sep 2011 - Dec 2013
    • Mississauga, Ontario

    Led highly successful 28-person sales and marketing team for Eastern Canada.Developed and executed national sales training programs consisting of instructor-led and e-learning modules designed to focus on growing sales and effective customer service.Achieved +25% year-over-year sales growth through effective leadership and mentoring of sales managers, national account team and business development representatives. Managed corporate messaging and brand value to achieve enterprise objectives.Developed and implement regional promotional activities and other marketing initiatives resulting in +20% growth in Keurig corporate objectives for fiscal 2012.Prepared quarterly sales plans and forecast reports to support and benchmark against regional sales goals.

• 

  Getty Images

  • New York, New York

  • Director of Sales North America

    • Sep 2006 - Oct 2009
    • New York, New York

    Led 64-person North American sales team including Regional Sales Managers across the US and Canada to exceed sales targets by plus 29% annually in year one and plus 32% in year two. Collaborated with Learning & Development Team in developing and executing sales training programs to drive sales staff to achieve maximum potential and support enterprise objectives. Established successful partnerships with top three agency holding companies, increasing revenues by $61.8 million annually. Coordinated with Marketing to develop customer initiatives, generating an additional $5.5 million in annual revenue.

• 

  PepsiCo Canada

  • Delivery Supervisor

    • Jan 2004 - Sep 2006

    Supervised over 120 unionized drivers by ensuring timely and cost-effective delivery of daily sales orders. Implemented new delivery systems and training programs resulting in over 90% on-schedule delivery accuracy. Ensured compliance with government and company safety standards by holding regular training sessions, in-field observation and providing personalized feedback.

  • Key Account Manager

    • Jan 2001 - Jan 2004

    Developed and deployed annual key account strategies for Metro and Loblaw accounts; promoted to this position specifically to expand and maximize the company’s brand performance in under-represented regions.Grew the revenue in Loblaw banner by 150% amidst declining unit pricing and growing sales goals.Managed long term and short term P&L by customer.Responsible for forecasting sales and volume quota by store and continuous retail analysis by banner to maintain a profitable ROI.

• 

  Danone

  • Mississauga, Ontario

  • Sales Representative

    • Jan 1999 - Jan 2001
    • Mississauga, Ontario

    Developed and managed customer and corporate relationships in over 70 large grocery and mass retail accounts within assigned territory.Delivered corporate sales presentations to key accounts to maximize shelf space, expand off-shelf displays and drive incremental sales on new product launches.Increased same store sales forty seven percent in two years