Experience

• 

  Liwayway Marketing Corporation

  • Philippines
  • Food & Beverages
  • 500 - 600 Employee

  • International Sales Manager

    • Jan 2018 - Present

    - Established and nurtured key partnerships with distributors and retailers abroad which resulted to a 22% sales growth within our segment- Directed the launch of new product lines for Middle East market, growing the percentage of service level- Successfully renegotiated vendor contracts to maximize operational efficiencies and maintain competitive pricingstrategy- Collaborated with cross-cultural teams to enhance product positioning and messaging, which increased customerretention from our international partners and distributors- Managed cross-channel marketing campaigns, coordinating between advertising and creative departments, increasingoverall brand awareness by 30%.- Conducted research on international trade compliance which led to the development of new partners in North America,Europe, Oceania, Middle East region

  • Assistant to the Chairman

    • May 2011 - Present

    - Re-organized the travel planning system of the chairman and thus making it easier to locate historical data and information- Worked with highly influential people in both business and government sectors to promote Philippines as a hub for trade and entertainment- Arranges meetings, events, and travel plans for guests locally and abroad

  • Marketing Export Officer

    • May 2014 - May 2018

    - Organized and coordinated various marketing events and identified new market opportunities locally and abroad- Developed new promotional campaigns, introduced new products, negotiated agreements, actively participated inmeetings with the senior management- Negotiated lower freight and domestic charges with shipping companies while responsible in preparing all shipmentand customs-compliance documents

• 

  Newport World Resorts

  • Pasay City

  • Business Development Executive

    • Apr 2009 - Apr 2011
    • Pasay City

    - Contributed to the gross revenue worth Php200M+ which was acquired in several marketing initiatives and programs in partnership with key corporate clients and preferred travel agencies- Negotiated and acquired partnership deals with the banking and telecom industry (BDO, Citibank, and Globe Platinum) where credit card users can enjoy benefits and rewards in the dining and gaming segment thereby increasing the active member’s database to almost 50%- Prepared detailed presentation and partnership strategies with market analysis, financial projections, demographics, and competition data