Experience

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  Spark Collective

  • Chicago, Illinois, United States

  • Founder & CEO

    • Feb 2023 - Present
    • Chicago, Illinois, United States

    Growing mission-driven organizations through effective digital marketing strategies.Through the following services, I connect nonprofit's digital marketing efforts directly to impact:SEOPaid AdsGoogle Ad GrantSocial Media ManagementWebsite CROEmail MarketingMarketing Automation

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  Optimal Digital Marketing, Inc.

  • Lead Growth Marketer

    • Jun 2021 - Nov 2022

    Managed and led a team of Growth Marketers and Specialists to produce results for a client base that generated a combined $130K of MRR (monthly recurring revenue) for Optimal. - Strategically led my team to regularly achieve 6x to 10x ROAS for clients through paid media, with a combined monthly ad spend of $146K- Directed full-funnel digital marketing strategy for a team of 5 Growth Marketers and Specialists, serving 16 clients- Effectively facilitated communication and vision between executive leadership and the growth marketing team, ensuring alignment at all levels- Facilitated growth of team members through quarterly assessments to be promoted to new roles within the company and develop their hard and soft skills- Facilitated client issue resolution- Created systems and processes for my team to create digital growth strategies for clients that regularly generated $100K+ in revenue for clients- Advised my team on full-funnel digital marketing strategies and implementation including: Paid media (Facebook, Google & LinkedIn), SEO, landing page and website design and development, conversion rate optimization, marketing automation, and email marketing- Managed team members' by leading weekly one-on-one meetings, team meetings, and internal strategy sessions- Ensure team members' billable time was meeting expectations - Managed the capacity and workload of a 5-person team

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  GRIP Outreach For Youth

  • Chicago, IL

  • Marketing Communications Manager

    • Aug 2015 - Jun 2021
    • Chicago, IL

    Managed the Marketing Communications Team to increase awareness for GRIP Outreach For Youth and drive donations that led to the highest fundraised amount in the history of the organization.- Direct the strategy and activities for all marketing and communications.- Supervise a team of three staff and sit on GRIP's staff leadership team.- Plan and execute communications for the Annual Gala including storyboarding, scriptwriting, and directing video interviews raising $1M at each event. - Grow digital channels by creating an engaging content strategy resulting in a +88% increase in audience growth and a +300% increase in audience engagement for Facebook.- Sit on Diversity, Equity & Inclusion Team to advance diversity, equity, and inclusion through workshops, and strategic initiatives like changing GRIP's mission statement to promote dignity among Chicago's communities.

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  Think Digital

  • Des Moines, Iowa, United States

  • Marketing Manager

    • Oct 2014 - Aug 2015
    • Des Moines, Iowa, United States

    Managed digital marketing strategies for global nonprofits (clients) increasing client retention and agency revenue for Think Digital, and developed products that later were acquired.- Managed client relationships resulting in overall client retention and growth.- Managed a team of 4 contractors to execute marketing strategies for agency clients and in-house products.- Created & directed social media strategy for an agency client, resulting in a +20% increase in engaged audience growth on Facebook. - Developed and implemented an online course and conference.

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  Park Community Church

  • Chicago, Illinois, United States

  • Director of Web & Social Media

    • Apr 2010 - Oct 2014
    • Chicago, Illinois, United States

    Managed digital strategy to launch three new locations and assisted increasing revenue from $3 million to $5 million through strategic campaigns.- Implemented new giving platform resulting in +200 new giving units and an +$100K increase in giving.- Developed digital communication strategy to attract new attendees and increase cohesiveness among members across six locations.- Directed website redesign to streamline user experience for members participating from six organizational locations.

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  Experience Institute

  • Greater Chicago Area

  • Social Media Manager

    • 2013 - 2013
    • Greater Chicago Area