Experience

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  Naylor Association Solutions (Naylor, LLC)

  • Boston

  • Event Sales

    • Oct 2023 - Present
    • Boston

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  Questex Media

  • Boston MA

  • Event Sales Director

    • Feb 2012 - Oct 2023
    • Boston MA

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  EH Publishing

  • Event Sales

    • Feb 2011 - Feb 2012

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  BPA Worldwide

  • Event Audit Sales/Marketing Mangager

    • Jul 2005 - Dec 2009

    BPA Worldwide. Media Auditing 80-120 employees. * Developed BPA’s new event audit division.* Increased new event audit members from 2 to 81 new members in the four years with BPA* Daily cold calling and face-to-face meeting* Created webinars promoting the benefits of event audits in the event industry. These webinars were attended by over 100 organizers, resulting in quality leads and sales. * Identified a new growth segment for event audits outside the US borders in Canada. Worked with the CAEM to create the Canadian Event Audit Advisory Council . From this, BPA has now become certified to begin aggressively selling into the Canadian event market.* Forged new relationships with industry associations to champion the cause to ensure event audits become an industry standard. IAEE, TSEA HCEA, CAEM, UFI, * Called on publications, Trade Show Executive, EXPO Magazine, Exhibitor Magazine, to include articles/stories on the benefits of event audits.

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  Penton Media

  • Event Manager

    • Mar 2004 - May 2005

    Restructured sales territories and implemented and executed new strategies and tactics for the Electric Show portfolio. Daily cold calling on new exhibitors for the Electric Shows and called on existing exhibitors to sell additional sponsorship packages and to answer any questions/concerns they may have regarding the events. Researched and developed a concept for a new launch for the Educational portfolio at Penton. *Over achieved my personal goal by over 30% each year*Closed 65 new companies for the Electric Show West in 2004*Created 2 vertical segment pavilions for the Electric Show and brought in 32 new companies for these pavilions in 2005*Designed a new sponsorship package for the Electric show 2005 which brought in an additional $ 30,000 in revenue

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  Reed Exhibitions

  • Event Manager

    • Feb 1995 - Jan 2002

    Researched and developed new launch concepts for events. Presented concepts to Senior management for their buy in. After senior management buy in began cold calling and selling exhibitors into the new launch Accomplishments* Launched to Federal Facilities Show in July, 1996 at 18,000 square feet, sold to 28,000 SF generating $600,000 for Reed * Despite a low first year attendance, the following year sold for 30,000 SF making $500,000 for the company* Launched the Enforce Budget Show in 1999 making $500,000 for the firm and * Named 1999 Sales Executive for the Fourth Quarter* Launched G2E Show in 2000 at budget of 138,000 SF resulting in $3 million in revenue (top launch in Reed history)