Okay, let’s calculate this. Joseph has a mix of retail and sales management skills, which is a common combination. His experience with trade shows, forecasting, and B2b is also valuable. However, his location in Riverside, Alabama, is not a major hub for retail or sales management. Considering his skills and experience, I would estimate his hourly rate to be around $75, which is below the national average for retail managers and sales professionals. This is likely due to his location and the fact that he may be entering the field or transitioning from another industry.