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Joseph Kapala is a seasoned digital marketing and e-commerce professional with extensive experience in managing digital strategies, leading teams, and driving business growth. He has a strong educational background in business and computer science, with a Master of Business Administration (MBA) and a Bachelor of Science Honors Degree in Computer Science. Kapala has worked in various roles, including Digital Marketing Manager, Head of Ecommerce, and Global Marketing Manager, and has expertise in areas such as digital marketing, e-commerce, web development, and project management. With a strong foundation in technical skills and business acumen, Kapala is well-equipped to drive digital transformation and growth in various industries.

Experience

  • Enterprises University of Pretoria
    • Pretoria, Gauteng, South Africa
    • Head of Ecommerce
      • Jan 2023 - Present
      • Pretoria, Gauteng, South Africa

    • Digital Strategist
      • Jan 2022 - Present
      • Pretoria, Gauteng, South Africa

  • Decommerce
    • South Africa
    • Global Marketing Manager
      • Dec 2022 - Sep 2023
      • South Africa

    • Digital Marketing Specialist
      • Apr 2021 - Oct 2022

  • Regenesys
    • Sandton
    • Head of Ecommerce and Marketing
      • Feb 2019 - Apr 2021
      • Sandton

      Responsible for managing the entire life cycle of UX / website development across South Africa, Nigeria, India and Croatia projects and for implementing and maintaining best practices in all areas of marketing. Managed teams in charge of SEO, PPC, Landing pages and content of all websites.

    • Head Of Digital Marketing
      • Apr 2018 - Jan 2019
      • Midrand

      Responsible for setting-up of programmatic ad campaigns in various DSPs including but not limited to Googles DV360 and the full life cycle of new website development Design management, Digital marketing, and managing the content of websites.

    • Digital Marketing Manager
      • Jan 2014 - Sep 2017
      • Sandton

      Writing, designing and testable, efficient code for software development.• Creating website layouts/user interface by using HTML/CSS.• Integrating data from various back-end services and databases• Gathering and refining specifications or requirements based on technical needs• Creating and maintaining software documentation• Responsible for maintaining, expanding, and scaling our site• Staying plugged into emerging technologies/industry trends and apply• Pay Per Click Advertising• Keyword research• Maintain and optimize website content on various CMS platforms• UX Audits with recommendations• Keep abreast with latest SEO trends and implement measures to mitigate effects of majoralgorithm updates• Copy optimization of landing pages for SEO• Work with the development team to ensure SEO best practices are properlyimplemented on newly developed websites• Recommend changes to website architecture, content, linking and other factors toimprove SERP positions for target keywords• Monthly reporting on SEO performance• Interact with clients to gain insights into their business and communicate SEO strategies clearly• Competitor analysis• Work with the content team to drive SEO through content creation• Persona creation

  • SPAR South Africa
    • South Africa
    • Webmaster
      • Jan 2013 - Jan 2014
      • South Africa

      Content writing• Search engine optimization• Email marketing• Google Analytics• Social media marketing• Content delivery strategy• Google Tag manager• Google Search console• Web designing• WordPress and Joomla management• Bootstrap• Css3 and coding• Creating prototypes and wireframes with tools such as Balsamiq / Invision / XD

  • Digital Blast Solutions
    • Midrand ,South Africa
    • Web and App developer
      • Jan 2012 - 2014
      • Midrand ,South Africa

      Web development• WordPress and Joomla• Ecommerce support and payment portal development• Search engine optimization• Bootstrap and CSS• App development• Angular and Typescript

    • Desktop Support Specialist
      • Jan 2006 - Jun 2008
      • Harare, Zimbabwe

      Responsibilities Informing other I.T service desk staff on recurring problems that are affecting multiple users Providing tele support & trouble shooting to other departments Remote desktop support using team viewer Providing technical support for distributed computing functions and equipment both to reported problems and tele- service request Providing follow ups and progress updates to my department Entering solutions into tracking systemRepairing staff dead workstations /laptops Installation of softwares.Reporting to the systems Admin Introducing staff to new products & training them in Portuguese Network upkeep as instructed by senior administrator

Education

  • 2019 - 2021
    University of the People
    Master of Business Administration - MBA, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
  • 2004 - 2007
    University of Zimbabwe
    Bachelor of Science Honors Degree, Computer Science
  • 2009 - 2013
    University of the People
    Associate's degree in Business Adminstration, Business/Managerial Economics
  • 2006 - 2008
    University of Zimbabwe
    Post Graduate Diploma in Management Information Systems, Business/Managerial Economics
  • 2016 - 2016
    University of Cape Town
    Certificate in Digital Marketing

Suggested Services

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Industry Focus. “Higher Education”

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