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Joseph Kandra is a seasoned graphic designer with extensive experience in corporate branding, web design, and multimedia development. With a strong background in Adobe Creative Suite and a degree from the University of New Hampshire, he has worked with various clients, including SecZetta, Invado Group, and RSA Security. He has held senior positions at BMC Software, Bladelogic, Inc, and Aveksa, and has also worked as a creative lead at BuyerZone.com and Kronos Inc. His expertise spans graphic design, illustration, branding, and email marketing.

Experience

    • New England Regional Representative
      • Nov 2020 - Present

      Associate Representative Nov 2020 - Sept 2021

    • Designer / Illustrator
      • Mar 2017 - Present

      Graphic design, illustration, branding, print, and web across multiple business sectors. Clients include SecZetta, Invado Group, EngagingPeace.com, Recorded Future, Komodo Technologies, Precidiag Inc., MyMedTests, The Channel Company, Yottaa, Theater III, and Savoyard Light Opera Company.• IDMWorks: Redesigned corporate brand system including business cards and document templates, designed trade show booths and all types of collateral.• SecZetta: Created corporate branding guidelines, tradeshow booths, banners, collateral templates, and more.• Invado Group: Creating marketing collateral including banners, web graphics, illustrations, document templates, and more for multiple clients.• MyMedtests: Designed logo and brand identity including business cards, collateral documents, instruction diagrams, sales brochure, and website.• Recorded Future: Created infographics, posters, whitepapers, solution briefs, icons, and daily blog graphics.

    • Senior Graphic Designer
      • 2013 - 2017

      Created web, print, illustration, animations, and brand elements for corporate-wide marketing applications. Managed creation of infographics and videos internally and with outside vendors. Designed web, eBooks, collateral documents, and tradeshow collateral, booth graphics and t-shirts. Maintained online archive of jobs, images, logos, and templates.• Redesigned company blog website, increasing traffic and customer engagement. • Produced campaigns including e-books, infographics, web images, and other collateral with unified graphic identity, expanding brand awareness.• Distributed logos, templates, and brand guide internally, ensuring brand awareness and compliance.• Managed conversion of co-branded RSA / Aveksa marketing collateral, creating unified message.

  • Aveksa
    • Waltham, MA
    • Creative Lead
      • 2011 - 2013
      • Waltham, MA

      (Acquired by RSA Security)Originated, implemented and maintained print and online corporate identity materials, including corporate brand standards, logo usage, print and online collateral templates / standards, and executive presentations. Created graphic design for company website. Maintained and edited company website content. • Designed and animated marketing videos, increasing web site traffic.• Authored and produced Insight User Conference graphic identity and conference collateral for 2 US conferences and 1 in Europe.

  • BuyerZone.com
    • Waltham, MA
    • Web Designer
      • 2010 - 2011
      • Waltham, MA

      Primary designer for national search engine site Attorneys.com. Designed and edited images and layout of monthly emails for Attorneys.com and Buyerzone.com.• Increased lead generation by creating and deploying new landing pages. • Optimized landing pages with A / B split tests designs.

  • BMC Software
    • Bedford, MA
    • Sr. Graphic Designer
      • 2008 - 2010
      • Bedford, MA

      Acted as East Coast branch of Houston-based corporate graphics group to expand coverage for European branches.• Converted BladeLogic collateral to BMC standards, ensuring smooth transition.

  • Bladelogic, Inc
    • Bedford, MA
    • Creative Lead
      • 2008 - 2008
      • Bedford, MA

      (Acquired by BMC Software)Created, implemented, and maintained print / online corporate identity materials, including brand standards, logo usage, print and online collateral templates / standards. Designed and created graphics and presentations. Refreshed, updated and maintained marketing content and graphic design of corporate website.• Increased workflow efficiency by establishing job tracking procedures and graphic archive system.

  • Kronos Inc.
    • Chelsmford, MA
    • Sr. Graphic Designer
      • 2003 - 2007
      • Chelsmford, MA

      Created collateral, advertisements, web design / graphics, custom presentation templates, online annual reports. Designed and created animated e-cards and invitations. Developed and maintained corporate presentation templates and standards. Authored and led corporate seminars and training sessions on presentation standards and practices. Designed and animated online invitations for employee functions and holiday parties.• Updated presentation templates and standardized usage, increasing brand identity.• Reviewed presentations for user conferences, ensuring uniformity and adherence to brand.• Created and animated “Salesman in a Box” presentation, updating company sales training.

Education

  • University of New Hampshire
    Bachelor of Arts - BA, Drama and Dramatics/Theatre Arts, General
  • Boston University
    Certificate Program, Web Design
  • School of Visual Arts
    Milton Glaser’s Graphic Design Summer Program

Suggested Services

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Industry Focus. “Graphic Design”

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