Experience

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  JRC Communications

  • Bucks County PA

  • Marketing Communications Consultant

    • Oct 2017 - Present
    • Bucks County PA

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  North Central North Carolina

  • Central North Carolina

  • Marketing Communications Consultant

    • Oct 2009 - Nov 2014
    • Central North Carolina

    • In-depth experience writing, directing and producing for all media. • Comprehensive experience in all areas of communications - research, branding, collateral, advertising, public relations, investor relations, sales promotion, employee communications, product launches, trade shows and the web.• Management and creative responsibility in both agency operations and corporate departments.• Diversified market/product experience including information technology, consulting engineering, air pollution control, telecommunications and financial services.• Produced successful communications programs for major corporations including AT&T, Decision One, American Meter, Boeing Computer Services, Allied Chemical, Research-Cottrell, First National Bank of Central Jersey and First Federal of Bucks County.

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  Marketing Communications Consultant

  • Greater Philadelphia Area

  • Consultant

    • 2006 - 2009
    • Greater Philadelphia Area

    • Accomplished leader, skilled motivator, hands-on, shirtsleeve manager, marketing strategist and tactical implementer. • In-depth experience writing, directing and producing for all media. • Comprehensive experience in all areas of communications - research, branding, collateral, advertising, public relations, investor relations, sales promotion, employee communications, product launches, trade shows and the web.• Management and creative responsibility in both agency operations and corporate departments.• Diversified market/product experience including information technology, consulting engineering, air pollution control, telecommunications and financial services.• Produced successful communications programs for major corporations including AT&T, Decision One, American Meter, Boeing Computer Services, Allied Chemical, Research-Cottrell, First National Bank of Central Jersey and First Federal of Bucks County

• 

  First Federal of Bucks County

  • Bristol, PA

  • Assistant VP, Marketing Officer

    • 1999 - 2006
    • Bristol, PA

    Reporting to the President/CEO I am responsible for marketing and internal communications for this $500,000,000, full-service community bank, including market research, branding, product introductions, retention programs, advertising, public relations, direct mail, web site and employee communications.• Researched and selected a database program to quantify members by households.• Spearheaded major market research program to understand positioning, branding and share of wallet.• Launched employee incentive campaigns aimed at bringing in new loans.• Introduced new savings account and created internal campaign to cross-sell existing passbook accounts.• Instituted a focus group to determine the acceptance of services aimed at helping members plan and manage their finances • Created a seminar to introduce Money Management Services• Redirected media selection to concentrate on cable television and produced commercials• Develop a program to hire college marketing interns

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  DecisionOne

  • Frazer, PA

  • Director, Marketing Communications

    • 1996 - 1998
    • Frazer, PA

    Responsible for the creation and implementation of marketing programs for the largest independent provider of information technology services in North America. • Developed marketing objectives, communications strategies and budgets for corporate and four strategic business units.• Spearheaded the launch of seven new service offerings including the development of sales training, sales collateral, direct mail and advertising campaigns.• Developed and managed a data warehouse combining literature distribution, inquiry fulfill-ment, lead tracking and market research.• Streamlined the collateral ordering system from paper/fax to on-line web access.• Orchestrated a team of six professionals to produce effective marketing tools for direct sales team and channel partners.• Produced videos to bring employees up-to-date on new marketing campaigns• Managed a staff of 8, budget of $5 million and traveled 25% of my time.

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  American Meter Company

  • Philadelphia, PA

  • Manager, Marketing Communications

    • 1992 - 1996
    • Philadelphia, PA

    Responsible for the creation and implementation of marketing programs for the leading manufacturer of measurement and control systems for the natural gas industry in North America.• Developed the marketing objectives, communications strategies and budgets for corporate and three business units.• Spearheaded the launch of six new products including the development of sales training, sales collateral, direct mail and advertising campaigns. • Directed the development of an electronic library of sales collateral on CD-ROM.• Developed and managed a universal sales support database, combining literature distribution, inquiry fulfillment and lead tracking.• Managed a budget of $1 million, a staff of 2 and traveled 33% of my time.

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  JRC Communications

  • Philadelphia, PA

  • Marketing Communications Consultant

    • 1989 - 1991
    • Philadelphia, PA

    • Directed the introduction of a new product for Research-Cottrell, world leader in air pollution control, including sales collateral, product publicity and advertising.• Wrote and directed a two hour customer training video for American Meter Company, the leading manufacturer of measurement and control equipment for the natural gas industry.• Directed the introduction of a home equity loan program for the First National Bank of New Jersey, a large regional financial institution. Also wrote the annual report.

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  B C Communications

  • Somerville NJ

  • Vice President & Partner

    • 1986 - 1988
    • Somerville NJ

    • In-depth experience writing, directing and producing for all media. • Comprehensive experience in all areas of communications - research, branding, collateral, advertising, public relations, investor relations, sales promotion, employee communications, product launches, trade shows and the web.• Management and creative responsibility in both agency operations and corporate de-partments.• Diversified market/product experience including information technology, consulting engineer-ing, air pollution control, telecommunications and financial services.• Produced successful communications programs for major corporations including AT&T, Deci-sion One, American Meter, Boeing Computer Services, Allied Chemical, Research-Cottrell, First National Bank of Central Jersey and First Federal of Bucks County.

• 

  Research-Cottrell

  • Somerville NJ

  • Manager, Marketing Communications

    • 1980 - 1985
    • Somerville NJ

    Created and managed a full-service in-house agency charged with supporting all internal and ex-ternal communications for this $500,000,000 world leader in air pollution control.• Developed marketing objectives, communications strategies and budgets for corporate, na-tional products and six divisions.• Created, produced and hosted a monthly video news program.• Managed a staff of 3, a budget of $2 million and traveled about 45% of my time.