Okay, let’s tackle this. So Joseph has skills in web design, graphic design, and advertising, which are in demand. However, his experience and skills are not as specialized as those of a seasoned UI/UX designer or a creative director. Location is Catonsville, Maryland, which is a suburban area. Salaries for creative professionals in this area tend to be lower than in major cities like New York or San Francisco. Considering his skills and location, I estimate his hourly rate to be around $75, which is a reasonable starting point for a creative professional with these skills and experience.