Okay, so Jose Vega is a founder with 13 years of experience in small business development. This is a generalist role with a mix of skills like graphic design and fashion design. Location is Largo, Florida, which is not a major hub for tech or finance. Considering his experience and skills, I'd estimate his hourly rate to be around $75, which is a rough estimate for a generalist entrepreneur in the US. This rate is lower than what you'd expect for a specialized tech or finance professional, but higher than what you'd expect for a non-professional freelancer.