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Bio

Skilled Paid Media Buyer with expertise in Meta, X, TikTok, LinkedIn, and more. I execute high-impact campaigns with speed and strategy while also crafting a great cup of coffee —proving success is all about the perfect blend.

Experience

    • United States
    • Health, Wellness & Fitness
    • 700 & Above Employee
    • Sr Paid Marketing Manager
      • 2022 - Present
      • Remote

      • Managed $1.2M in annual digital ad spend across key platforms such as Meta and Google, optimizing for leads and sales.
      • Collaborated closely with the sales manager to ensure the seamless transfer of high-quality leads from paid marketing campaigns to the sales team, enhancing lead conversion rates and driving membership growth.
      • Managed and coordinated the organic social media team, overseeing content creators to ensure alignment with brand strategy, while optimizing workflows to maximize engagement and campaign effectiveness.

Education

  • 2012 - 2009
    UNCC
    BS, Political Science

Services

Industry Focus. “Health, Wellness & Fitness”

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References

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