Bio
Experience
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Millicom (Tigo)
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Santa Cruz, Bolivia
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Digital Product Owner & Business Partner
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Jun 2022 - Present
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Santa Cruz, Bolivia
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E&E S.R.L.
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Santa Cruz, Bolivia
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CMO Digital Marketing & e-Commerce
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Feb 2018 - May 2022
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Santa Cruz, Bolivia
• Build and manage the company's e-Commerce platform using WordPress, PHP, and javascript (front-end development).• Manage the online sales process, including orders, logistics and pre-sale and post-sale customer service.• Successfully exceeded the online sales goal by 50% in the first two months of launching. • Built and managed digital marketing campaigns on social media outlets as well as search engines and third party platforms through affiliate marketing. • Synchronize and maximize the efficiency of the online sales team work using project management tools such as Scrum and Agile.• Analyze the company's KPIs and financial health using tools such as Google Analytics, CRMs, and financial statements.• Plan and execute strategies based on the analysis in order to maximize profit margins and efficiently utilize resources. • Develop and update the e-commerce platform constantly in order to achieve the best performance in terms of loading speed and SEO, among other parameters.
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Meta
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Austin, Texas Area
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Risk Analyst
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Mar 2017 - Dec 2017
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Austin, Texas Area
• Member of the Risk Operations team responsible for ensuring the security of Marketplace and Facebook Ads on the world's leading social media site.• Analyze usage data within the ads platform and Marketplace app. • Monitor the use of the platforms and the user generated content with a sophisticated review tool (SRT Interen).• Detect and prevent fraudulent activity in the financial sphere (transactions) as well as in the advertising content.• Analyze scammer patterns and ban non-complying users from the platform.• Recognized for constantly exceeding performance targets and propelling the success of the team.• Provide engineers with insight and suggestions on how to enhance the platform's efficiency and user experience; ex. creating a shortcut tool to circumvent receptive tasks and increase efficiency.• Assist in the training of new team members.
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Mayu Studios
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Lincoln, Nebraska
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Project Manager, Branding Operations
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Oct 2016 - Feb 2017
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Lincoln, Nebraska
• Manage the development of an e-textile product involving human centered design using Agile Scrum methodologies. • Direct internal communications within a team of hardware engineers, software developers, textile and fashion designers. • Create and deliver marketing content aimed to establish and grow the company’s brand.
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3 Day Startup
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Austin, Texas
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Business and Recruitment Lead Organizer
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Feb 2016 - Nov 2016
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Austin, Texas
• Recruit and conduct interviews with top applicants as well as evaluate their profiles for admission into the Austin 3DS program.• Mentor participants in the ideation process and ‘lean startup’ model for new ventures.
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RyteMeow
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Austin, Texas
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Marketing & Brand Development Coordinator
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May 2015 - Aug 2015
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Austin, Texas
RyteMeow is a crowd-sourced live video sharing application.• Managed social media marketing efforts for the application through different platforms using Hootsuite.• Created, edited and published advertising, promotional and marketing content through various media outlets. • Developed the brand through different marketing strategies that ensure the delivery of the company’s mission and vision as well as create value for both the end users and the company.
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E&E S.R.L.
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Santa Cruz de la Sierra, Bolivia
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Marketing, Business Development & Public Relations
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Aug 2013 - Aug 2014
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Santa Cruz de la Sierra, Bolivia
• Developed and nurtured relationships with suppliers and customers.• Created marketing content and managed brand promotion.
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360 Mortgage Group
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11305 4 Points Dr #200, Austin, TX 78726, United States
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Customer Service Representative
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Jun 2012 - Mar 2013
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11305 4 Points Dr #200, Austin, TX 78726, United States
• Processed mortgage loan applications and verified borrower documents fulfill the requirements prior to be underwritten. • Provided customer service via email and phone answering any inquiries about the company’s mortgage loan application process.• Assisted clients in the first stage of the loan application process with the submission of documentation required in subsequent stages of the process.
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Alhambra US Chamber
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Austin, Texas
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International Business Intern
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Jan 2012 - May 2012
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Austin, Texas
• Working in the development of a teacher training program with partner organization UTEACH for the International Exhibition & Conference on Higher Education held in Riyadh, Saudi Arabia (IECHE 2012).• Assisting with the organization of a showcase for Higher Education prior to the NAFSA convention in Houston, Texas.• Analyzing budget allocations for different events.• Building several databases using EXCEL of potential clients and partner organizations for different projects.
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The University of Texas at Austin
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Austin, Texas
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AV Tech
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Jan 2009 - May 2009
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Austin, Texas
• Managed the distribution and set up of audiovisual equipment as needed for University events. • Accommodated specific event needs for different organizations.• Remained on-call during events to attain maximum customer satisfaction and provide technical support.
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Education
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2014 - 2016St. Edward's University
Master of Business Administration (MBA), Digital Management -
2009 - 2012The University of Texas at Austin
Bachelor of Arts (B.A.), Economics
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