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José Enrique Guzmán Acevedo profile image

José Guzmán

Marketing Partner at QATRO Agency
Intro Book
I come from a marketing background, as a marketing strategist and digital consultant with over 10 years of experience, I've developed a strong foundation in market analysis, strategic communication, and negotiation. I had the chance to work both in house and marketing agencies, leading marketing strategies for brands across multiple industries and markets.
  • shield Verified
Location
Cancún, Mexico, MX
Languages
  • English Professional working proficiency
  • Spanish Native or bilingual proficiency
Skills
  • Management Skills
  • SEM Campaigns
  • SEO
  • Event planning
  • Digital Marketing
  • Show all
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Bio

José Guzmán is a seasoned marketing leader with a strong background in digital strategy, campaign execution, and team management. As a Marketing Partner at QATRO Agency, he spearheads the digital growth and automation systems for the creative agency, driving lead generation and performance marketing operations. Guzmán's expertise spans high-ticket campaigns, omnichannel consulting, and performance marketing setup, with notable successes at Vinoteca, Grupo ARHEA, and Salto Systems. He holds a Master's Degree in Digital Marketing from ESIC Business & Marketing School Barcelona and a Bachelor's Degree in Marketing from Universidad Iberoamericana. Guzmán's professional journey has been marked by leadership roles, including Marketing Manager at SALTO SYSTEMS, Digital Marketing Manager at Universidad Anáhuac Cancún, and Account Executive at Ogilvy Barcelona. He has developed and executed digital marketing strategies for various clients, including Nestle and Grupo Xcel México, and has optimized lead generation campaigns through Google Ads and Meta Ads. With native fluency in Spanish and professional proficiency in English, Guzmán is well-equipped to navigate global markets and collaborate with cross-functional teams. His expertise in digital marketing, team leadership, and campaign execution has earned him a reputation as a results-driven marketing professional.

Experience

  • QATRO Agency
    • Cancún
    • Marketing Partner
      • Jan 2022 - Present
      • Cancún

      Strategic partner leading the digital growth, automation systems, and performance marketing operations for QATRO, a creative agency specialized in branding, design and innovation.
      Key contributions:

      • Lead Generation & Automation: Implemented a full-funnel automation system from Wix forms to a Notion-based CRM, increasing lead capture efficiency and reducing manual workload by 80%.

      • Digital Strategy for E-commerce: Developed and executed a performance-focused marketing strategy (Google Ads, Meta Ads, email marketing) for Vinoteca, leading to a measurable increase in online sales.

      • High-Ticket Campaigns: Designed and managed high-conversion digital funnels for Grupo ARHEA, a luxury real estate developer, focused on generating quality leads for high-value properties.

      • Omnichannel Consulting for Tech Industry: Led the marketing strategy design (online & offline) for Salto Systems, aligning local campaigns with global brand standards and supporting partner sales teams.

      • Performance Marketing Setup: Consulted and deployed paid media campaigns (Google Ads + Meta Ads) for Netwey, a telecom & fiber optics company, optimizing cost per acquisition and local market reach.

  • Antillean Power Systems
    • Dominican Republic
    • Maritime Transportation
    • 1 - 100 Employee
    • Marketing Manager
      • May 2022 - Mar 2025

      Creation and execution of online and offline marketing strategies for the positioning and loyalty program in Central and Latin America. Coordinating sales teams in the Andean Region, Mexico, Chile and the Caribbean.

      • Leadership of an 8 people in house team.
      • Unified CRM (Salesforce), online and offline strategy implementation.
      • Achieved a consistent 3.0x ROAS over 3 consecutive years, driving a sustained 15% year-over-year growth in sales through strategic digital marketing investments totaling $350,000.

  • Universidad Anáhuac De Cancún
    • Mexico
    • Higher Education
    • 400 - 500 Employee
    • Digital Marketing Manager
      • Feb 2020 - Apr 2022

      Creation and execution of digital marketing strategy for brand positioning and global lead generation.
      • Design, implementation and optimization of lead generation campaigns threw Google ads and Meta Ads.
      • CRM Implementation (Hubspot).
      • Website redesign UX/UI.
      • Chatbot implementation for lead generation conversations.

  • Ogilvy Barcelona
    • Account Executive
      • Feb 2019 - Feb 2020

      Communication with client for execution of digital strategy in website and e-commerce for Nestle.
      • SEO strategy for Nestle Baby and me website.
      • SEO strategy for NESCAFÉ DOLCE GUSTO Website.
      • Website content optimization.

  • Grupo Xcel México
    • Marketing Manager
      • Apr 2015 - Dec 2018

      Creation of online and offline marketing strategy for lead generation.
      • Lead generation strategy vía Google ads and newsletter campaigns.

Education

  • Universidad Iberoamericana
    Bachelor, Marketing
  • ESIC Business & Marketing School Barcelona
    Master's Degree, Digital Marketing
  • CIM The Charted Institute Of Marketing London
    , Innovation Programme
  • UEMC
    , Specialization course in advertising and advertising graphic design

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