Experience

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  Primedia Outdoor

  • South Africa
  • Advertising Services
  • 200 - 300 Employee

  • Executive: Marketing and Marketing Services

    • Sep 2018 - Sep 2023

  • Marketing Services Manager

    • Apr 2015 - Sep 2018

  • Marketing Services Strategist

    • Aug 2011 - Mar 2015

    In-depth strategic analytical evaluation of all markets across South Africa. Evaluating the demographics; psychographics; media intake and complete analysis of areas to ensure the client is reaching the intended market with the correct use of media. Understanding media gaps of: print; radio and television in the market, and how to up weight the media intake of the intended market with the use of analytical tools and strategies. Understanding the environment and the primary business drivers of key clients with the objective of providing strategically relevant sales solutions assisting clients with their strategy; planning and implementation of their OOH ideals - to ensure correct positioning/targeting in the ever changing South African market. Building cross-product expertise and serve as strategic thought partner both within sales and marketing. Framing and conducting analysis to translate growth ideas into tangible growth opportunities and strategies (size, value proposition, customer needs, segments, required go-to-market changes, etc.

• 

  POP Outdoor

  • Paulshof

  • Sales Executive

    • Oct 2010 - Jul 2011
    • Paulshof

    • Providing clients with destination Out of Home solutions• Interacting with both Agency and Client on a needs based model• Out of Home strategy and planning • Production and flighting management for clients• Managing process of entire deals, from execution to completion of a campaign• Administrative management • Manage and maintain contracts

• 

  MMAP Integrated Outdoor Solutions

  • Client Services Executive

    • Jul 2008 - Oct 2010

    • Providing clients with the best Out of Home opportunities to suit their needs• Interacting with both Agency and Client on a needs based model• Mediating between suppliers of Out of Home inventory and Clients• Negotiating best rates for client• Outdoor planning for certain clients with Media Owners• Production and flighting management for clients• Managing process of entire deals, from execution to completion of a campaign• Administrative management • Manage and maintain contracts

• 

  MEC

  • Bryanston

  • Media Buyer

    • Nov 2007 - Jun 2008
    • Bryanston

    • Negotiating rates for Client• Manage and maintain contracts• Navision System loading of bought media• Tear sheet management • Recording of paper trails• Ensuring all specifications are given to the Client, Media Owner and Creative Agency• Liaising with Media Owner and Creative agency to ensure desired results for Client

• 

  Planet Fitness

  • Rivonia

  • Personal Trainer

    • Jan 2007 - Dec 2007
    • Rivonia

    • Exercise specialist for children; pregnant women; the elderly; chronic illnesses• Provided programmes and routines for clients with special needs• Managed and maintained relationships with clientele• Delivered results to clients• Administrative work• Leadership position amongst other Personal Trainers in the gym• Provided motivation and enthusiasm at all times