Experience

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  Band of Insiders

  • Mexico
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Regional Managing Director South Cone

    • Mar 2024 - Present

  • Country Manager Argentina

    • Apr 2023 - Apr 2024

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  Women in Games International (WIGI)

  • Mentor

    • Jan 2023 - Present

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  UADE

  • Profesora Gaming & Esports Management

    • Mar 2020 - Present

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  Women in Games WIGJ

  • Woman in Games Ambassador

    • Dec 2019 - Present

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  Grupo MediaHub

  • Argentina

  • Managing Director | Digital + Gaming & Esports BU

    • Jun 2022 - Apr 2023
    • Argentina

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  Vulcano

  • CMO

    • Mar 2022 - Mar 2023

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  Teads

  • Marketing Manager South Cone & Andean Region

    • Jun 2021 - Jun 2022

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  Qualfon

  • Argentina

  • New Business Sales Development Sr Manager - Google Customer Solutions - Qualfon on behalf of Google

    • Dec 2019 - Jun 2021
    • Argentina

    Leading, developing and mentoring a team of outbound pre-sales representatives to ensure a healthy flow of high-value leads for one of Qualfon's top three clients in LATAM: Google.Working both strategically and cross-functionally at the Google offices in Argentina to spot new potential advertisers in South America, developing and executing outbound marketing and communication tactics to approach them efficiently and convert them into regular customers.

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  Embi Media

  • Buenos Aires

  • Head of Sales South Cone

    • Jun 2019 - Dec 2019
    • Buenos Aires

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  IMS Internet Media Services

  • Sales Strategist Gaming EA & Twitch

    • Apr 2016 - Apr 2019

    BU leader for EA and Twitch in Argentina & LATAM markets (special projects) Mobile and videogame advertising Evangelist: in charge of spreading the gaming biz and mobile ads opportunities among the top brands and advertising agencies across Latin America. In charge of reinforcing and positioning the IMS gaming advertising offer in the region. Speaker in gaming, advertising and innovation events (IMS Immersion BRZ, COL, Peru; Starcom Workshops COL & NED-IAB Perú, along 2016, IAB Now ARG 2018, Digital House Summits, San Juan Gaming Festival 2019, among others). Leading the IMS regional gaming category, coaching the marketing, content and sales team across the región. Responsible for the gaming advertising activities for EA and TWITCH ARG. Influencer MKT for TWITCH.

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  Kamchatka

  • Director Mobile & Brand PR

    • Aug 2014 - Feb 2016

    In charge of the planning, set up and management of MKT, PR activities and events for the agency clients: AVON, Pedigree, Whiskas, Philips Sound, Galderma, Cetaphil, among others. New business for MKT, PR and mobile and videogame projects. PR Events, conventions and exhibition organizations. Influencer MKT campaigns: development and set up.MMA (Mobile Marketing Association) PR Manager. Contributor from 2015 to 2016.

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  Editorial 90+10

  • Periodista

    • 2005 - Dec 2015

    • Writer, covering stories about lifestyle, design, art, technology, communication and trends for the magazine and blog.

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  Gameloft

  • France
  • Computer Games
  • 700 & Above Employee

  • Senior PR & Digital Marketing Manager LatAm

    • Jun 2008 - Apr 2014

    • In charge of regional deployment of In-Game Advertising/ Mobile Advertising activity in Latin-American markets. • In charge of deployment and localization of the company´s PR, marketing and social media global strategy in Latin America (Key markets: Brazil, Mexico, Argentina, Chile, Colombia & Peru). • Development and deployment of the regional marketing and communications plan, aligned to the business strategy and looking forward to get the best ROI. • In charge of corporate communication for LatAm region, acting as spokesperson in PR events and other activities involving partners and media. • General coordination of PR and MKT events, and trade marketing activities in Latin America. • Coordination of design activities for US market. • In charge of positioning the Gameloft brand in the region, both at B2B (carriers and handset manufacturers) and B2C level. • Coordination of the MKT regional team (MKT and PR managers, Community Managers and Graphic and Motion Designers).

  • PR Manager Latin America

    • Jun 2007 - Oct 2008

    • Responsible for the set up of PR activities in Latin America. • Development and deployment of a regional communication plan, aligned to the business strategy and looking forward to get the best ROI. • In charge of corporate communication for the LatAm region, acting as spokesperson in PR events and other activities with partners and media. • In charge of building a strategy for new comunication channels to target clients and business partners, such as carriers and handset manufacturers across Latin America. • In charge of positioning the Gameloft brand in the region, both at B2B and B2C level.

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  Frost & Sullivan

  • Buenos Aires, ARG

  • Corporate Communications Manager LatAm

    • 2006 - 2007
    • Buenos Aires, ARG

    • In charge for the set up of PR activities in Latin America, focused in key countries: Argentina, Brasil, Colombia, México and Chile. • Responsible for building a relationhip with media in LatAm and positioning Frost & Sullivan across its business units (a total of eight business unit, such as IT, Energy & Power, Healthcare, Chemicals and Materials, among others).• Responsable for alliances and agreements with media and other partners.

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  MRM WorldWide

  • Branded Content & Press Coordinator LATAM

    • 2001 - 2006

    In charge of the production of editorial and marketing content for clients, such us GM, Intel, HP, Nestle, Coca-Cola, among others. Also in charge for the coordination of the media relationship in Latin America.