Experience

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  Muebles Pergo

  • Mexico City, Mexico

  • Marketing Manager

    • Jun 2023 - Present
    • Mexico City, Mexico

    - Lead the Marketing Department (In-Store Display, Digital Marketing, Creative Production, BI, E-Comm).- Development of marketing plan and annual commercial calendar. - Planning and implementation of marketing campaigns (digital, traditional media, PR, and BTL).- Media planning and buying (digita...

• 

  McCann Worldgroup

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Lead Marketing and Strategy Consultant

    • Jan 2022 - Nov 2022

    - Led a team of consultants (research, strategy, digital and data) - Developed methodologic approaches to solve client's business needs- Helped put together a network of research providers and platforms- Coordinated qualitative and quantitative research across LATAM and MX- Implemented consulting projects to solve client's needs (positioning, research, digital ecosystems, etc.)- Put together commercial proposals for consulting projects

  • Integrated Strategy Director for IKEA MX

    • Aug 2019 - Nov 2022

    - Led the development of IKEA MX local positioning strategy- Generated integrated communication strategies: comms, experiential, loyalty, digital and off line.- Helped the loyalty team develop it's value proposition, create experiences and generate leads- Collaborated in developing influencer and content strategies for the IKEA brand in MX - Worked closely with the media team to plan audiences, media mix and digital ecosystem- Coordinated the BI team to generate campaign reports and dashboards

• 

  Casa Cervecera Tierra Blanca

  • Oaxaca de Juárez y alrededores, México

  • Marketing Manager & Founder

    • Sep 2013 - Aug 2019
    • Oaxaca de Juárez y alrededores, México

    - Founded a Family Owned Microbrewery in Oaxaca, México. - Managed operations and marketing budget generating consistent profit margins for 6 years- In charge of positioning, branding and product development- Managed commercial strategy and relationships with over 50 clients nationally (On & ...

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  HyperBrand

  • Ciudad de México y alrededores, México

  • Strategic Brand Planner

    • Feb 2013 - Jul 2019
    • Ciudad de México y alrededores, México

    - Developed positioning strategies and brand architectures- Collaborated in brand identity expression and creative direction- Developed strategies for internal & corporate positioning campaigns

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  Universidad Anáhuac de Oaxaca

  • Oaxaca, Mexico

  • University Teacher

    • Jan 2015 - Dec 2018
    • Oaxaca, Mexico

    - Brand strategy and qualitative research

• 

  BBDO Mexico

  • Mexico

  • Strategic Planning Director

    • Feb 2012 - Feb 2013
    • Mexico

    - Creative strategy for the Doritos, Tostitos, Sabritas , Cheetos brands- Workshop facilitation to identify consumer engagement and innovationopportunities

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  LEXIA Investigación Cualitativa

  • Mexico
  • Business Consulting and Services
  • 1 - 100 Employee

  • Market Research Manager

    • Jan 2009 - Jan 2012

    - Coordinated qualitative research projects nationally for private and public sector clients- Integrated qualitative and quantitative research reports- Public speaking and presentations

  • Qualitative Researcher

    • Feb 2008 - Jan 2009

    - Qualitative analysis and research (interviews, focus groups, observation and digital communities).

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  Universidad Iberoamericana

  • Mexico

  • University Teacher

    • Aug 2004 - May 2008
    • Mexico

    - Communications theory, media history and research workshops for undergraduate students.