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Jorge Piñeros

Senior Account Executive – Integrated Marketing & Strategy at Armadillo Azul

Intro Book

Marketing strategist and team leader with over five years of experience driving brand growth and positioning across the pharmaceutical, technology, and communications sectors. Skilled in designing and executing integrated strategies—digital and offline—that deliver measurable results in awareness, engagement, and conversion. Recognized for leading multidisciplinary teams, optimizing resources, and transforming data into strategic decisions that maximize impact and profitability.

Verified

Location

Bogotá

Languages

Spanish Native or bilingual proficiency
English Professional working proficiency

Skills

Team Leadership & Talent Management
Strategic Marketing Planning
Data Analysis & Decision-Making
Communication & Negotiation
Project Management
KPI Optimization & Results Orientation
Integrated Marketing Vision (Digital & Offline)
Innovation & Adaptability
Communication
Teamwork
Leadership
Problem Solving
Critical Thinking
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$65.0

Hourly Rate

How This Rate is Calculated

Okay, let's tackle Jorge's hourly rate. First, his role is Senior Account Executive with a focus on integrated marketing and strategy. He's got solid experience in digital marketing, advertising, and client relations. His experience spans from 2020 to present, so about 4 years.

Looking at his job titles, he's progressed from Community Manager to Paid Media Specialist, then Digital Account Executive roles, and now Senior Account Executive. That shows career growth. His current role involves leading a team and developing 360 marketing strategies, which is pretty senior.

Skills include strategic planning, data analysis, project management, and leadership. These are in-demand skills. He's bilingual in Spanish and has professional English, which is good for global roles. But he's based in Bogotá, which might affect the rate compared to someone in the US or Europe.

Education is a Bachelor's in Social Communication from a local university. Not a top-tier school, but relevant field.

His achievements include increasing revenue, optimizing processes, and improving lead conversion. These measurable results add value. Clients might pay more for proven success.

Now, considering location. Rates in Colombia are lower than in the US. For a senior account executive in digital marketing, US rates might be $50-$150/hour. But in Colombia, maybe $30-$70. However, since he's working with global clients, maybe he can charge higher. His current senior role and leadership experience push him towards the higher end. Maybe around $60-$80/hour. But need to balance with local cost of living and market rates. Let's average it out to $65/hour.

Bio

Account executive with solid experience in digital marketing, advertising, and communication. Strong background in managing client relationships, coordinating campaigns, and delivering measurable results. Looking to keep growing in a global and challenging environment

Experience

Armadillo Azul
- Senior Account Executive – Integrated Marketing & Strategy
  - Oct 2024 - Present
  Lead a multidisciplinary team and develop 360° marketing strategies, including social media, email marketing, and lead generation. Designed organic content and customer experience strategies, increasing loyalty and improving the patient journey.
  
  Key Achievements:
  - Stabilized a key account during an operational crisis, preventing the loss of a major contract.
  - Increased agency revenue by acquiring 2 new accounts.
  - Optimized internal processes, reducing delivery times
Plástica Colombia
- Marketing Strategist
  - Nov 2023 - May 2024
  Designed and executed paid campaigns (Meta Ads), improving lead acquisition and conversion. Developed strategies to enhance customer journey and appointment scheduling.
  
  Key Achievements:
  - +30% increase in lead conversion through paid campaigns.
  - +20% improvement in appointment booking rate by optimizing customer experience.
Burson, Cohn & Wolfe
- Digital Account Executive Senior
  - Dec 2022 - Jun 2023
  Led digital team and built positioning strategies for C-Level executives on LinkedIn, combining content and paid media. Planned and executed multichannel paid campaigns. Managed the digital area and delivered commercial proposals to expand portfolio.
  
  Key Achievements:
  - Boosted engagement in key accounts by up to 30%.
  - Increased digital visibility and authority of corporate leaders by 15%.
Tank Relacionamiento con Públicos
- Digital Account Executive Junior
  
  Oct 2022 - Dec 2022
  
  Implemented paid campaigns on Meta Ads, Google Ads, Twitter Ads, and LinkedIn Ads for clients in technology and banking sectors.
  
  Key Achievements:
  - Increased lead acquisition by 5%.
  - Improved overall account performance by up to 20%.
- Digital Account Executive Senior
  
  Jul 2022 - Dec 2022
  
  Led digital initiatives, managed client accounts, and developed marketing proposals.
  
  Key Achievements:
  - Improved lead acquisition by 12%.
  - Enhanced delivery process efficiency by 5%.
Acomedios
- Paid Media Specialist
  - May 2021 - Sep 2021
  Executed campaigns on Meta Ads, Google Ads 360, Twitter Ads, and LinkedIn Ads for government and education clients.
  
  Key Achievements:
  - Strengthened branding metrics by 15%.
  - Increased lead generation by 20%.
Escappy Travel
- Community Manager
  - Oct 2020 - May 2021
  Designed graphic pieces, copywriting, and content strategies for social media and blogs. Managed community engagement and participated in website redesign.
  
  Key Achievements:
  - Increased followers and engagement by 30%.

Education

2016 - 2020

INPAHU
Bachelor’s Degree, Social Communication

2016 - 2020

Services

Industry Focus. Add an industry

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References

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Jorge Piñeros

Refer a Friend to Get
100 Credits For FREE

$65.0

Hourly Rate