Experience

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  BNC BUILDERS

  • Remote

  • Remote Director of Marketing & Social Strategy

    • Jun 2025 - Present
    • Remote

    Strategic Leadership: Managed a team of Community Managers and external agencies, fostering a data-centric culture to optimize operational efficiency through digital collaboration. CRM & Sales Enablement: Integrated social media leads into Salesforce, optimizing the attribution funnel and accelerating revenue through social-selling strategies. Tech Adaptability: Rapidly mastered and implemented custom software ecosystems, utilizing Hootsuite for scheduling and HubSpot for social CRM integration.

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  GUADALAJARA CITY HALL

  • Guadalajara, Jalisco

  • Department Manager (Strategy & Communication)

    • Nov 2021 - Dec 2023
    • Guadalajara, Jalisco

    Mass-Scale Content Management: Led the creation and management of multi-platform digital content tailored for a metropolitan audience of 4 million people, ensuring high engagement and information accuracy. Strategic Communication: Defined communication tones and discursive frameworks for large-scale government projects, ensuring coherent messaging across all channels. Trend Analysis: Leveraged strategic data analysis (operational and community-based) to evaluate content initiatives and identify innovation opportunities. Stakeholder Relations: Managed high-level communication with officials and key actors, optimizing transparency and information flow.

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  Ministry Of Innovation, Science And Technology

  • Mexico
  • Government Administration
  • 1 - 100 Employee

  • Content Manager & Digital Strategy Lead

    • Apr 2019 - Nov 2021
    • Jalisco, Mexico

    Crisis Storytelling: Developed critical content strategies during the COVID-19 pandemic, using emotional narrative and precise data to engage citizens and maintain reputation. Performance Reporting: Distributed monthly performance reports to stakeholders, tracking engagement, traffic effectiveness, and follower growth across all national channels. External Collaborations: Managed outreach and collaborations with industry associations and external partners to amplify campaign reach. SEO & Tech Optimization: Analyzed SEO performance indicators and collaborated with multimedia agencies to inform high-level decision-makers. Multimedia Creation: Directed high-impact visual and audiovisual assets using Adobe Creative Suite and Canva, ensuring brand consistency and maximizing engagement across digital channels.

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  Universidad De Guadalajara

  • Mexico
  • E-learning
  • 700 & Above Employee

  • Lecturer & Researcher

    • Jan 2018 - Dec 2025
    • Guadalajara, Jalisco

    Digital Educational Innovation: Lead the design of curricula integrating advanced research methodologies and critical thinking within digital environments. Technology & Ethics: Facilitate strategic discussions on the bioethical implications of Artificial Intelligence and emerging technologies in modern society. Advanced Research Methods: Teach advanced data analysis and research techniques, transforming complex datasets into clear visualizations and scientific communications.