Experience

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  Personify

  • Senior Manager, Digital Marketing

• 

  Personify

  • Senior Manager, Digital Marketing

    • Dec 2021 - Present

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  AltaVista Strategic Partners

  • United States
  • Marketing Services
  • 1 - 100 Employee

  • Digital Operations Team Manager

    • Jan 2019 - Nov 2021

    • Managed a team of four individuals and ensured department objectives were met• Executed and managed a variety of digital media campaigns (including paid search, display, and video) for over 25 clients to drive website traffic and leads for key search terms• Day to day implementation of paid search tactics which included keyword development, budget allocation, and campaign optimization based on client objectives• Collaborated cross-functionally with other departments to execute strategic marketing efforts for clients• Utilized Salesforce for client relationship management, tracking team performance, and monitoring daily workflow• Project managed website transfers, website builds, and video shoots while working with third-party vendors• Strategized with managing partners and upper management to meet company initiatives and goals• Planned and lead internal and external meetings, developing materials and agendas• Developed training content and plans for new team hires• Developed messaging and content for newsletters sent through MailChimp and Constant Contact email platforms• Provided basic updates in WordPress, Squarespace, and Drupal websites

  • Senior Account Manager

    • Dec 2018 - Jan 2019

  • Account Manager

    • Jun 2017 - Dec 2018

    Strategic marketing partner helping companies grow their businesses

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  FOX Sports

  • Miami/Fort Lauderdale Area

  • Marketing Intern

    • Jul 2016 - May 2017
    • Miami/Fort Lauderdale Area

    • Post-graduate internship recipient awarded to six graduating student-athletes in the Atlantic Coast Conference • Crafted marketing promotional reads for live game broadcasts and radio scripts• Utilized Photoshop to create digital billboards and graphics• Added to FOX Sports Florida’s social media presence by creating content and posting on multiple platforms• Represented the brand at on-site partnership activation events • Managed third-party vendor relationships and placed orders for marketing department• Served as production assistant at photo shoots and team media days• Assisted in the creation of marketing campaigns for six team partners• Strategically placed promotional spots to air within live event programming and run-of-show programming using Wide Orbit

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  Virginia Tech Athletics

  • Blacksburg, VA

  • Marketing and Promotions Intern

    • May 2015 - May 2016
    • Blacksburg, VA

    • Implemented game scripts by managing in-game promotional contests, group appearances, and giveaways. • Executed marketing initiatives to increase fan attendance and participation.• Delivered outstanding customer service and cultivated positive relationships to increase fan experience.

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  IMG

  • Blacksburg, VA

  • Shadow

    • Apr 2015 - Feb 2016
    • Blacksburg, VA

    Shadowed the Partner Services Coordinator at Virginia Tech IMG Sports Marketing during• Virginia Tech spring football game, 2015• Virginia Tech vs. Florida State men's basketball game, 2016

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  Baseball Factory

  • Columbia, MD

  • Marketing Intern

    • Jun 2015 - Jul 2015
    • Columbia, MD

    • Promoted complimentary ticket sales to the Under Armour All-America Game by communicating with non-profits and community partners, distributing over 26,000 tickets. •Cross-referenced the 2015 MLB draftees with company databases to identify 300 Baseball Factory alumni to list on company website. Produced Excel spreadsheet for the Web Producer and Director of Social Media.• Assisted Marketing & Logistics Associate in organizing, packaging, and distributing marketing materials to nation wide company events.