Experience

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  Pathfinder Africa

  • Cape Town Area, South Africa

  • Founder and Creative Director

    • 2004 - Present
    • Cape Town Area, South Africa

    Pan-African creative specialist - from concept to operational execution, delivering media assets, and campaign activation, my strength is out-the-box thinking and seeing opportunity where others see limitation. I combine strong strategic analysis with human centric design, enabling me to develop concepts with real impact, and then implement them with passion and purpose, making use of my extensive on the ground experience and network across Africa, often in myriad countries simultaneously.

• 

  Leo Burnett Africa

  • Johannesburg

  • Strategy & Creative Director

    • 1998 - 2003
    • Johannesburg

    Working across many sub-Saharan countries, with myriad companies and organisations, developing communication plans and activation. I ran a large department and multiple satellite offices across the region.

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  Group Africa

  • Magaliesburg / Johannesburg

  • Special Projects Manager

    • 1995 - 1998
    • Magaliesburg / Johannesburg

    I was responsible for operational delivery of a wide range of exciting and innovative projects - communicating with people in both rural and urban lower LSM categories. From Nation Building campaigns and HIV projects, through to staging a national schools drama festival for township schools 3 years in a row. Wild and interesting times working for a maverick organisation, during a fascinating period in newly democratic South Africa.