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Bio

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Joni Walker is a seasoned marketing professional with extensive experience in strategy, management, and leadership. She has worked in various roles, including Branch Manager at Park Side Financial Credit Union, Manager at The M Store, Inc., and Senior Consultant/Director of Marketing and Sales at Cascadia Business Development. Joni holds a Certified Chief Executive, Credit Unions degree and an MBA from The University of Montana.

Credentials

  • Business Strategy: Achieving Competitive Advantage
    eCornell
    Sep, 2016
    - Apr, 2026
  • Certified Chief Executive
    CUES
    Jan, 2015
    - Apr, 2026
  • Certified Marketing Executive
    CUES

Experience

  • PARK SIDE FINANCIAL CREDIT UNION
    • Missoula, Montana, United States
    • Branch Manager
      • Mar 2020 - Present
      • Missoula, Montana, United States

      Keeping two branches humming along in synch with a larger organization is a challenge, but we seem to be making it happen! Two teams of people dedicated to saying "YES" to our members, a leadership team who supports and encourages and a membership base that appreciates what we do for them makes this job a dream.

  • The M Store, Inc.
    • Missoula, MT
    • Manager
      • Mar 2018 - Mar 2020
      • Missoula, MT

      I'm in my happy place! As a 25+ year Griz fan, I now have the privilege of meeting and talking with Griz fans from all walks of life and areas of the globe on a daily basis. I'm the HR Director, IT help desk, Receiving Manager, Chief Marketing Officer and sometimes Head of Housecleaning--depending on the day.As I've switched hats day-to-day in this position, I've implemented streamlined inventory management processes, launched an online shopping site, and extended hours of operation to maximize sales through key shopping seasons. We have expanded our product lines to include a wider range of apparel sizes and created a "pop-up" shop to offer Griz apparel and gameday accessories at Griz football games and other local events where Griz fans gather. Griz fans are the best and we love to hear their stories and learn more about how they came to be so die-hard.

    • Senior Consultant/Director of Marketing and Sales
      • Apr 2016 - Dec 2018
      • Missoula, MT

      As Cascadia’s Director of Marketing and Sales, I served as a senior consultant in charge of providing services in all aspects of branding, marketing and sales. I helped create unique marketing strategies, assist in capacity planning, and sales development for clients based not only in Montana and surrounding regions, but throughout the country.

    • Sr VP
      • Jan 2004 - Mar 2016

      Functions I Oversee: Branding—development and maintenance Budget and expense management  Branch retail merchandising strategies Planning, coordinating and following up all product promotions Media placement and purchase Product design, pricing, launch and follow up Online and mobile marketing strategies/web site content and development Member communications including newsletters, brochures, reader boards, and email Competitive analysis Market demographic/psychographic research Advertising regulatory compliance  Public and media relations Member experience research Member relationship management strategies Social responsibility and community involvement planning Business development Financial literacy training and education (youth and adult) 3 youth programs (age 0-22) Local member/small business rewards program-- "buzzpoints" Facilities management and maintenance—all aspects

    • VP Marketing
      • Jun 2002 - Dec 2003

    • Marketing Director
      • Jul 1996 - May 2002

    • Marketing Representative
      • Nov 1994 - Jun 1996

    • Teller/MSR
      • Feb 1993 - Oct 1994

Education

  • 2013 - 2015
    CUES CEO Institute I, II and III
    Certified Chief Executive, Credit Unions, Credit Union Leadership
  • 2011 - 2012
    CUNA Financial Management School
    Credit Union Financial Management
  • 2002 - 2005
    The University of Montana
    MBA, Business Administration and Management, General
  • 2002 - 2004
    Western CUNA Management School
    High Honors
  • 1999 - 2000
    CUES Executive Marketing Institute
    Certified Marketing Executive, Credit Union Marketing
  • 1988 - 1992
    Emporia State University
    Bachelor's degree, English Language and Literature/Letters
  • Chapman High School

Suggested Services

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Industry Focus. “Marketing and Advertising”

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