Bio
Credentials
-
Business Strategy: Achieving Competitive Advantage
eCornellSep, 2016- Apr, 2026 -
Certified Chief Executive
CUESJan, 2015- Apr, 2026 -
Certified Marketing Executive
CUES
Experience
-
PARK SIDE FINANCIAL CREDIT UNION
-
Missoula, Montana, United States
-
Branch Manager
-
Mar 2020 - Present
-
Missoula, Montana, United States
Keeping two branches humming along in synch with a larger organization is a challenge, but we seem to be making it happen! Two teams of people dedicated to saying "YES" to our members, a leadership team who supports and encourages and a membership base that appreciates what we do for them makes this job a dream.
-
-
-
The M Store, Inc.
-
Missoula, MT
-
Manager
-
Mar 2018 - Mar 2020
-
Missoula, MT
I'm in my happy place! As a 25+ year Griz fan, I now have the privilege of meeting and talking with Griz fans from all walks of life and areas of the globe on a daily basis. I'm the HR Director, IT help desk, Receiving Manager, Chief Marketing Officer and sometimes Head of Housecleaning--depending on the day.As I've switched hats day-to-day in this position, I've implemented streamlined inventory management processes, launched an online shopping site, and extended hours of operation to maximize sales through key shopping seasons. We have expanded our product lines to include a wider range of apparel sizes and created a "pop-up" shop to offer Griz apparel and gameday accessories at Griz football games and other local events where Griz fans gather. Griz fans are the best and we love to hear their stories and learn more about how they came to be so die-hard.
-
-
-
Cascadia Business Development
-
Missoula, MT
-
Senior Consultant/Director of Marketing and Sales
-
Apr 2016 - Dec 2018
-
Missoula, MT
As Cascadia’s Director of Marketing and Sales, I served as a senior consultant in charge of providing services in all aspects of branding, marketing and sales. I helped create unique marketing strategies, assist in capacity planning, and sales development for clients based not only in Montana and surrounding regions, but throughout the country.
-
-
-
-
Sr VP
-
Jan 2004 - Mar 2016
Functions I Oversee: Branding—development and maintenance Budget and expense management Branch retail merchandising strategies Planning, coordinating and following up all product promotions Media placement and purchase Product design, pricing, launch and follow up Online and mobile marketing strategies/web site content and development Member communications including newsletters, brochures, reader boards, and email Competitive analysis Market demographic/psychographic research Advertising regulatory compliance Public and media relations Member experience research Member relationship management strategies Social responsibility and community involvement planning Business development Financial literacy training and education (youth and adult) 3 youth programs (age 0-22) Local member/small business rewards program-- "buzzpoints" Facilities management and maintenance—all aspects
-
-
VP Marketing
-
Jun 2002 - Dec 2003
-
-
Marketing Director
-
Jul 1996 - May 2002
-
-
Marketing Representative
-
Nov 1994 - Jun 1996
-
-
Teller/MSR
-
Feb 1993 - Oct 1994
-
-
Education
-
2013 - 2015CUES CEO Institute I, II and III
Certified Chief Executive, Credit Unions, Credit Union Leadership -
2011 - 2012CUNA Financial Management School
Credit Union Financial Management -
2002 - 2005The University of Montana
MBA, Business Administration and Management, General -
2002 - 2004Western CUNA Management School
High Honors -
1999 - 2000CUES Executive Marketing Institute
Certified Marketing Executive, Credit Union Marketing -
1988 - 1992Emporia State University
Bachelor's degree, English Language and Literature/Letters -
Chapman High School
Suggested Services
This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection
Industry Focus. “Marketing and Advertising”
Need a custom project? We'll create a solution designed specifically for your project.
References
Community