Experience

• 

  Jamaica Co-operative Credit Union League Limited

  • Jamaica

  • Group Marketing and Communications Officer

    • Apr 2020 - Present
    • Jamaica

    - Actively play an integral role in the management and launch of the “My Credit Union, My Family” campaign by working closely with senior management to finalize budget and collaborate across all local Credit Unions, ensuring 100% success- Methodically source and manage new marketing and digital media agencies. - Revamp ABL marketing channels: billboards, digital boards, bus advertising, TVC (interviews), sponsored radio ads and Press to transform brand positioning- Set monthly KPITs for digital agencies which drastically increase brand awareness by 100% via digital marketing strategy, broadening the scope of the Credit Unions of Jamaica brand in the digital space – website redesign, management and SEO campaigns, YouTube and google ads, social media ads, influencer marketing to create a strong conversion funnel and monitor database of lead calls for Credit Unions- Spearhead and manage the MasterCard advisors program in developing the AccessPlus Debit MasterCard conversion and marketing launch plan for 18 autonomous Credit Unions for the new debit card product.- Steer credit union annual networking events, credit union week and Directors/Managers strategy retreats through timely and cost-effective planning to support growth- Rebranding of Credit Unions wealth management company to Cumax Wealth. Brand positioning through traditional and digital channels, investor webinars, strategic partnerships, sponsorships and publications.

• 

  House of Jade

  • Jamaica

  • Business Owner

    • Sep 2012 - Feb 2020
    • Jamaica

    - Conceptualized and operated a fashion retail store by hiring 2 staff members and rotating sales representatives, amassing approximately $10-12M in revenue year-over-year- Implemented sales strategies and weekly targets for staff and commission packages. Layaway policies for customers led to a 10% contribution in impromptu sales.-Developed and managed supplier network in China, England and America and a team of photographers, models, influencers through brand partnerships and sponsorships.- Managed human resource processes by hiring and onboarding employees to meet business objectives. - Established a culture of excellent customer service through continued staff training. Emphasis was placed on improving interpersonal skills, inventory knowledge and customer needs analysis; resulted in maintaining a high level in customer satisfaction ratings, repeat customers and new customers through referrals. - Designed and managed e-commerce website using the Shopify platform, promptly establishing international shipping via FedEx and an overseas customer base- Fostered the facilitation of ongoing market research and industry trend forecasting to aid in budget and product selection, employing aggressive sales techniques and social media marketing strategies to increase brand awareness

• 

  Xurpas Latam

  • Miami, Florida, United States

  • Country Director

    • Jan 2010 - Jul 2012
    • Miami, Florida, United States

    - Solidified 2 out of 3 telecoms contracts in the Jamaican market through aggressive negotiation and effective communication to ensure optimal business efficacy- Managed 2 major telecoms accounts in the Jamaican market by monitoring product implementation and performance, quality assurance and testing to reduce future discrepancies- Implemented a data mining system that studied subscriber’s behavior and increased daily subscription to Xurpas content. Reduced customer queries to the call center by 30%.- Illustrated excellent communication and project management skills through international team collaboration for technical support and data analysis of product performance, addressing success and making improvements where necessary- Generated $2M+ in monthly revenue, 1M subscriptions and high levels of customer ARPU within 1 month by using below the line marketing strategies and data mining implementation to drive success

• 

  Claro Jamaica

  • Jamaica

  • Value Added Services Executive

    • Mar 2009 - Dec 2009
    • Jamaica

    - Proactively finalized vendor contracts by building strong rapport with the company’s lawyer to enhanceproductivity- Orchestrated weekly conference engagements with VAS Telcel and Claro teams along with internationalvendors for management and launch of Claro annual product roadmap in the Caribbean/Latin American region.- Successfully launched and managed multiple campaigns such as Claro’s Handset Swamp promotion, drastically increasing subscriber base by more than 40% within the first month of launch- Significantly contributed to the overall successful development of products and promotions by drafting product definitions, business case and competitor analysis for the VAS and Commercial Strategy Manager, Commercial Director and CEO