Experience

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  Pepper Financial Services Group

  • Seongnam, Gyeonggi-do, Korea

  • Head of Marketing & Communication

    • May 2014 - Present
    • Seongnam, Gyeonggi-do, Korea

    •Key member for Pepper to have transformed into top 5 savings bank within 7 years since inception by orchestrating various marketing/PR/media and sponsorship efforts •Initiated setting up professional volleyball team for sports marketing. Led various marketing activities of volleyball team, including alliance with retailers, SNS and CSR efforts, generating more than 10 times of PR effect, relative to cost invested •Led TV commercial advertisement, focusing on increasing public’s awareness on Pepper Savings Bank by stressing “Fair and Perfect Pepper” • Proactively developed product concept for green financing, leading Pepper to be the recipient of multiple ESG awards from prominent media companies. • Analyzed customer experiences from various channels and provided recommendations which will deliver enhanced and consistent experience for customers. • Successfully handled various press contacts more than 300 media, resulting in ~9,000 media coverage on the company in a year• Initiated various CSR activities, positioning Pepper as community-conscious financial institute. Examples include ‘Hot Peppers’, the only university student PR ambassador program in the industry and ‘Hope Scholarship’ targeting economically struggling university student with good academic record.

• 

  Standard Chartered Korea

  • United Kingdom
  • Banking
  • 700 & Above Employee

  • General Manager, Strategy Team

    • Jul 2009 - Mar 2014

    • Developed the rationale and framework to switch bank’s channel strategy from branch-driven to direct banking-focused one, by leading cross-functional multi-channel TFT as project manager for 6 months • As a champion of Renminbi(RMB) initiative, drove the business by setting up target for each business and by exerting various promotional activities toward salesmen and clients to make SCBK ‘Go to RMB Bank in Korea’• Led cross-functional team to integrate one of subsidiaries into bank whose work ranged from market analysis, client/staff communication plan and post-integration work • Initiated quarterly competitor analysis which covers the performance, main business changes of competitors and implication for the Bank, playing as a thought partner for top management • Monitored CEO’s 12 strategic initiative projects ranging bank’s all different business areas and updated the progress directly to CEO

  • Business Planning Manager/Relationship Manager, Financial Institution

    • Aug 2008 - Jun 2009

    • Coordinated business planning and communication for team with $240 MN target, contributing Korea FI to become only target achiever among SCB FI globally in 2009• Covered foreign banks & investment intermediary such as Goldman Sachs and Macquarie to meet their various banking needs for sophisticated derivatives, FX products and traditional banking products

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  Kookmin Bank

  • Investment Management
  • 300 - 400 Employee

  • Researcher, Economic Research Center

    • Jan 2005 - Jun 2006

    • Pitched to senior management a strategy of growth through M&A and overseas expansion; recommendations accepted by board of directors and which were implemented • Analyzed bank’s product competitiveness and researched new product development trends of overseas comparables; the result catalyzed the formation of “Asset Management Group” within the bank

  • Product Manager, Private Banking Team & Mutual Fund Team

    • Dec 2001 - Dec 2004

    • Served as a key member in launching private banking business at the firm; analyzed domestic and overseas private banking market; sought joint venture with the private bank from Switchland; established product platform for private banking channel • Developed risk-return model to analyze historical performance of foreign mutual funds • Sourced profit opportunities by introducing new products such as hedge funds and fund of funds• Conceptualized and structured “World Cup Fund”(FIFA 2002), which invests in World Cup sponsoring companies; became hit product, raising $400 MM

  • Marketing Manager

    • Jan 2000 - Nov 2001

    • Exhibited entrepreneruship by leading a four month project, which established Korea's first retail bank branch dedicated to expatriates• Collaborated closely with senior management of strategic alliance partner, ING, as key liaison for the firm; actively involved with creating JV asset management company, whose AuM grew to $25 BN

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  US 8th Army

  • Taegu, Korea

  • Senior Sergeant

    • Nov 1993 - Feb 1996
    • Taegu, Korea

    • Led 40 subordinates and administered logistical support for joint training between US and Korean Army