Experience

• 

  Blue Cross and Blue Shield of Louisiana

  • United States
  • Insurance
  • 700 & Above Employee

  • Manager, Strategic Communications & Production Services

    • Apr 2023 - Present

  • Senior Graphic Designer

    • Jan 2012 - Apr 2023

    Responsible for design of communications for use across print and digital media, with a focus on customer experience and a clear presentation of complex ideas. Serves as Creative Director on Campaigns, developing concepts based on research and company goals. Works with internal stakeholders and external vendors through onsite direction at photo/video shoots, providing feedback and suggesting edits on content and reviewing design work for aesthetic and brand compliance. Serves as Art Director and Design Team Leader, guiding brand architecture and visual identity for all marketing and advertising channels and communications (e.g. print, television, web, radio and outdoor advertising). Provides coaching on proper use of branding elements when appropriate.Works closely with internal print shop, as well as external production shops to ensure production needs are met. Coordinates with mail department for accurate specifications and timing when necessary.Assists with event planning and coordinates vendors to implement environmental graphics and décor for company initiated events or participation in trade shows. Occasionally serves as photographer for internal and public events.

• 

  AAF District 7

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Regional Director

    • Jul 2021 - Present

  • Membership Chair

    • Jul 2020 - Jun 2021

• 

  American Advertising Federation

  • United States
  • Non-profit Organizations
  • 300 - 400 Employee

  • Communications / Immediate Past President - Baton Rouge Chapter

    • Jul 2020 - Jun 2021

    Role of Communication Chair including the management of all communications platforms on behalf of AAF-Baton Rouge. Duties included website management and updates, social media strategy and implementation, creating and scheduling weekly emails, and working with all other AAF-BR committees to creating strategies/schedules for promoting club initiatives.Past-President responsibilities included acting as a mentor to the AAF-BR Board of Directors, facilitating various awards committees, and managing the club's participation in the Club Achievement competition on both the District 7 and National level.

  • President - Baton Rouge Chapter

    • Jul 2019 - Jun 2020

  • Director Of Fundraising - Baton Rouge Chapter

    • Jul 2018 - Jun 2019

  • American Advertising Awards Chair - Baton Rouge Chapter

    • Jul 2016 - Jun 2018

  • Membership Coordinator - Baton Rouge Chapter

    • Jul 2015 - Jun 2016

  • Programs Director - Baton Rouge Chapter

    • Jul 2014 - Jun 2015

• 

  Associated Grocers

  • Graphic Designer

    • Nov 2007 - Jan 2012