Experience

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  Leftfield - Strategy & Digital Marketing

  • Cape Town

  • Founder - Strategy Director

    • Feb 2007 - Present
    • Cape Town

    Since 2007 we've helped many of the world's leading brands and a wide range of businesses to develop more effective strategies & creative campaigns across digital and traditional channels. Increasingly we've put more emphasis on all facets of strategy. The reason being that strategic planning has proven to be the biggest game-changer for our clients. Also, the best strategic planning is the critical springboard from which to create the best brand story and consistent narrative across creative campaigns, digital campaigns, and content.It's the combination of these 2 services, strategy, and consistent brand story that delivers the best results possible. It's why we do both.Coming from award-winning creative backgrounds, means we don't just strategically position your brand but create strategies that deliver ground-breaking creative work. Work that is rooted in real consumer insights and therefore connects more deeply with your target audience.Our full suite of Strategy Services includes:- Brand Strategy - Marketing Strategy - Communication Strategy - Digital Strategy- Content StrategyOur 360 Creative Content & Campaign services include:- Concept development / Big idea- Digital campaigns FB, GDN, SEO, PPC- Brand Story- Content Creation- Creative Direction - Stills & video shoots- Writing / Blogs / Journal / Editorial- Lead Gen marketing, Mailers, CRMLeading brands we have collaborated with locally and internationally, include: Media24, Fossil Group, Watch Republic, Franklees (SA / UK / Spain), Graham Beck, Mobius Consulting, QCIC (UK), De Toren (Intl. mkts), Coco Safar (Global), Heineken (Asia / Africa), Friesland Campina (Asia / West Africa / Middle East), GT Bank (Africa), GenfinOur culture is friendly, small on ego, big on collaboration and real results.

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  Coco Safar International

  • Cape Town, Western Cape, South Africa

  • Managing Shareholder

    • Dec 2015 - Present
    • Cape Town, Western Cape, South Africa

    As a shareholder & partner in luxury coffee café brand Coco Safar, I consult on all business, marketing and digital strategies for the brand with oversight on branding, content, and creative.Over the past 6-years, we have positioned the brand as the leading luxury coffee, café & bakery brand worldwide, with many world-first innovations and endorsements from Bloomberg, Forbes, Food & Wine US, and L'Officiel, Paris.As part of our 7-year strategic plan, we are expanding globally and locally. We currently have 4 stores in Cape Town, with 3 new stores rolling out in Jo'burg. New York and more international markets are slated for opening in the coming months.

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  Leo Burnett Group Indonesia

  • Jakarta, Indonesia

  • Creative Chairman & Regional Creative Director

    • Aug 2005 - Aug 2006
    • Jakarta, Indonesia

    For the South East Asia region my role was to continue overseeing all regional campaign development for the FrieslandCampina (world's 4th biggest dairy Co.) and their full dairy portfolio of brands across 5 countries. In my dual roles as Creative Chairman I successfully maintained our ranking as No.1 in Indonesia, further improved creative standards, and assisted in converting major new business revenues. Achievements included building a 10 man Digital & Design unit from scratch, taking the total agency size to 135 people. New business growth included 2 new major accounts: Bank Danamon (market leading bank) and TVS motorbikes. Award wins included 1 New York Silver medal and Bronze in the Singapore Outdoor Awards.Accounts: Honda, McDonalds, Marlborough, Bank Danamon, TVS Motobikes, FrieslandCampina portfolio of brands including Dutch Lady, Frisian Flag, Foremost, YoMost and Fristi.

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  Leo Burnett - South East Asia

  • Ho Chi Minh City, Vietnam

  • Executive Creative Director & Regional Creative Director

    • Oct 2003 - Oct 2005
    • Ho Chi Minh City, Vietnam

    Across the South East Asia region, I helped grow the Friesland Campina portfolio of dairy brands at double-digit growth rates of 10-18% across Thailand, Malaysia, Vietnam & Indonesia. This was achieved via breakthrough regional ad campaigns and 2 successful new product launches across the region. For the Vietnam local agency, my role was to help grow the 45 man agency on all levels: skills, creative standards and new business. We picked up significant new business including, Sony and Prudential during my tenure. Creatively, we were awarded 4 awards from head office, Leo Burnett, Chicago.Accounts: Sony, Tiger Beer (Heineken), Prudential, Friesland Campina regional dairy portfolio of brands: Dutch Lady, Foremost, Yo-Most, Fristi, Frisian Flag.

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  HerdBuoys McCann-Erickson

  • Johannesburg, South Africa

  • Creative Director

    • 1997 - 2003
    • Johannesburg, South Africa

    Over a 6 year period, I helped spearhead the agency from No.32 in the rankings, to No.5 in both creative awards and billings. The agency grew to 135 people with a turnover of R650 Million a year. I was part of the leadership team that recorded 7 major new account wins including Unilever, Telkom Corporate, Telkom Consumer brands, SAA, Nestlé, Peoples Bank and Coca-Cola. For brand Coca-Cola I spearheaded the regional work for East Africa for 2 years. For brand Sprite in SA we grew Value Share by 127% in 3 years resulting in us landing brand Coca-Cola SA. This ignited my passion to seek exceptional results for clients through exceptional creative ideas..Awards won included, Cannes, New York Festivals, London International, Loeries and Apex and Effies for advertising effectiveness.Key Accounts: Coca-Cola, SAB Miller, Unilever, Nestlé, Gillette, Telkom, GM

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  TBWA Hunt Lascaris

  • Snr Art Director

    • 1995 - 1996

    Worked on several big accounts across telecoms, fashion retail, broadcasting, and more, creating 35 TV commercials in 1 year. Won a handful of awards at the local Loerie Awards.Key Accounts: Edgars, MTN, Dion Stores, Oracle, Murray & Roberts

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  Dreamland - London

  • London, United Kingdom

  • Founder

    • 1994 - 1995
    • London, United Kingdom

    I founded my own freelance agency, Dreamland to service several leading agencies in London.with the majority of my time working for Landor Associates - the UK's No.1 branding agency. I then backpacked across most of Europe and the USA before returning to SA.Key Accounts: Doritos Europe, Marks & Spencer, British Airways

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  Media Graphics

  • JHB & CT

  • Designer / Art Director

    • 1988 - 1994
    • JHB & CT

    I spent 4 years in Cape Town and 2 in Jo'burg working for this through-the-line agency across a very wide range of BTL, TTL and ATL projects. Major projects included working on the Mobil to Engen name change and the launch of the Palace of the Lost City at Sun City. Awards: 1 x Loerie Craft.Key Accounts: SFW (Distell), Engen, Sun International

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  BBDO (Kite)

  • Cape Town

  • Jnr Designer

    • 1988 - 1989
    • Cape Town

    Design of brand identities, brochures, typography, illustration and finished art.