Experience

• 

  Self

  • Turners Falls, MA

  • Eclipse Expert (Business Development)

    • Aug 2015 - Present
    • Turners Falls, MA

    Working with the Wind River Visitors Council in Wyoming, developed initial plans for making the most of the total solar eclipse of August 21, 2017. Conceived, designed and commissioned a series of limited-edition medals in copper, brass, and silver to celebrate and commemorate the Eclipse Across America.

• 

  Center for Responsive Schools

  • On the Road

  • Workshop Logistics Support

    • Jun 2015 - Aug 2017
    • On the Road

    Provided on-site logistical support at advertised summer institutes hosted by CRS. Traveled to multiple locations in GA, IA, MN, NY, TX and VA; 1-to-4-week stints on the road. In each location: worked with others on initial setup, coordinated first-morning registration rush, set up and ran on-site bookstore (advised participant-customers, processed credit card and PO transactions), tracked participant attendance to verify qualification for certificates of completion, and shipped everything back home at the end, with activity reports. Registrations and wrap-ups all went smoothly, bookstore sales strong, participants happy, paperwork in order.

• 

  Self

  • Turners Falls, etc.

  • King of the Road

    • Nov 2014 - May 2015
    • Turners Falls, etc.

    December: Massachusetts to San Francisco by Amtrak, returned by way of Monterey, Carmel, L.A., Grand Canyon, and PhiladelphiaMarch-April: London to Paris via Faroe Islands and Rome (the long way) Mission(s) accomplished:§Cross-country by Amtrak - DONE (Dec 2014)§Visit Getty Villa reproduction of House of Papyri, Los Angeles - DONE (Dec 2014)§Total solar eclipse, Faroe Islands - DONE (3/20/2015)§Visit original House of Papyri, Herculaneum - DONE (April 2015)**Actual HoP closed to visitors during active excavation, but reached the locked gate.

• 

  Center for Responsive Schools (formerly Northeast Foundation for Children)

  • Turners Falls, MA

  • Marketing Coordinator

    • Jun 2008 - Nov 2014
    • Turners Falls, MA

    CSR/NEFC, dba Responsive Classroom, is a nonprofit organization that provides professional development to elementary educators, showing how to integrate the teaching of academic, social, and emotional skills. It publishes books, conducts teacher-training workshops, and provides consulting services to schools and districts. It trains over 10,000 teachers per year and has annual revenue of about $8 million.Reporting to the Director of Marketing, I collaborated with colleagues throughout the organization, and*Developed and executed marketing launches for 2-4 new products/year*Developed and executed strategies to maximize workshop enrollment*Managed creation and distribution of 2 product catalogs/year*Managed exhibits at 20-25 educational conferences/year*Managed several mailings each year to house and outside lists with quantities up to 100,000+.*Developed and executed outreach strategies for new markets*Developed and managed annual budgets of $250k-$350k.*Managed monthly e-notice to 50,000+ fans*Produced and distributed press releases, drafted product webpages, etc.*Managed successful and productive relationships with vendors of marketing services*Helped our customers and fans continue to LOVE Responsive Classroom!During 2009-2014, educational sales fell for most providers due to school budget cuts, and the book publishing industry experienced immensely stressful changes. Nonetheless, our total revenue held steady or increased every year.Summer is the biggest selling season. In my final summer (2014), we maxed all 3 lines of business: 100% enrollment in summer courses, setting a new record for total attendance; emergency reprints for unexpected sellouts of 2 popular book titles; all school & district service consultants fully booked months beforehand.

• 

  Self

  • Home office

  • Business Development Consultant

    • Jan 1998 - Dec 2007
    • Home office

    Specialist in small organizations, startups, cooperatives and early-stage products, with a particular focus on food and agriculture.

• 

  Jeffery Amherst Bookshop & College Store

  • Amherst, MA

  • Textbook Manager

    • Aug 2005 - Mar 2006
    • Amherst, MA

    Shared responsibility with another textbook manager to solicit and manage book adoptions for over 400 courses at Amherst College and the University of Massachusetts, preparing for make-or-break textbook rushes of $500,000 or more in ten days (two per year, September and January). Managed relationships with academic clients, projected sales volume item-by-item, researched vendors, purchased books, managed inventory.

• 

  Mulberry Tree (toys and children's clothing)

  • Northampton, MA

  • Bookkeeper

    • May 2005 - Aug 2005
    • Northampton, MA

    Cash management, accounts payable.

• 

  Jeffery Amherst Bookshop & College Store

  • Amherst, MA

  • Assistant Financial Manager

    • Feb 2004 - Apr 2005
    • Amherst, MA

    Accounts payable and receivable; covered for Financial Manager in his absence. During textbook rush, shared floor responsibilities with other managers, with emphasis on cash management. Took the lead to gather and analyze business data, introducing many new techniques and concepts.

• 

  CISA (Community Involved in Sustaining Agriculture)

  • Amherst, MA

  • Financial Administrator

    • Jul 1997 - Jun 1998
    • Amherst, MA

    Organized and maintained accounts payable, contract and grant control systems. Organized incorporation as Massachusetts nonprofit. Simplified and reduced financial administration.

• 

  Smith College

  • Northampton, MA

  • Assistant Director for Donor Research (Advancement Services)

    • Sep 1982 - Aug 1995
    • Northampton, MA

    Managed research staff (3.5 FTE) to identify individual prospects and assist major gifts staff in developing cultivation/solicitation strategies and goals.Previous positions at Smith College:Research Associate, Office of Development (1988-90)Assistant, Registrar's Office (1987-88)Assistant, Neilson Library (1982-87)

• 

  Taco Villa

  • Northampton, MA

  • Manager and Bookkeeper

    • Aug 1977 - Aug 1982
    • Northampton, MA

    Accounts payable, payroll, inventory for startup Mexican restaurant with two locations, 40 employees, and $500,000 annual sales. As a shift manager, actively supervised busy crews of up to ten. Developed training systems.