Bio
Experience
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Country Marketing Director
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Dec 2023 - Present
*Managing Indonesian branch office and team of overseas sales & marketing*Maintaining relationship with partners such as local & international associations, governments, and international agents*Key representative for Chaoyu Expo in Indonesia*Responsible for the activation and development of new exhibition in Indonesia
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Business Development Manager
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Aug 2023 - Present
*Responsible for the growth of existing 3 major international scale of B2B exhibitions in Indonesia:- Indonesia International Baby Products and Toys Expo - IBTE Indonesia (https://ibte.co.id)- Indonesia Gifts & Housewares Expo - IGHE Indonesia (https://ighe.co.id/)- Indonesia International Electronics and Smart Appliances Expo - IEAE Indonesia (https://ieae.co.id/)Company site :https://www.chaoyuexpo.com/m/index.php
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PT. Arwillion Inti Perkasa
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Jakarta, Indonesia
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Founder
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Jul 2020 - Present
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Jakarta, Indonesia
"Maximize Space. Optimize Efficiency. Store with Confidence."
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Indonesia
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Technology, Information and Internet
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700 & Above Employee
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Senior Vendor Acquisition & Business Development Lead
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Mar 2021 - Mar 2023
- Responsible for the growth of DTC & Enabler department's private label products assortment with total of new 270 products- Acquired and managed 28 vendors- Perform calculation for cost of good sold, gross margin, investment, and gross marchandise value for each products- Determine target retail price, quantity of order, product custom specification, and standard packing- Perform negotiation for buying price and term if payment to all vendors includes manufacturers, logistics/freight forwarder, QC companies- Initate and perform end to end process for new private label brand with KOL- Responsible for legal scheme for collaboration and purchase agreement- Managed private label's O2O stores and B2B sales teams.
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Vendor Acquisition
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Jun 2020 - Mar 2021
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CHAOYU EXPO
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Jakarta, Indonesia
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Global Marketing and Sales Manager
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Aug 2018 - Mar 2020
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Jakarta, Indonesia
Handling two B2B International Exhibitions in Indonesia :1. IBTE - International Baby and Toys Products Expo ( in 4 countries - Indonesia, Malaysia, Vietnam, and China)2. IIAE - Indonesia International Amusement and Leisure Expo - Analyzed Indonesian market and implement strategies to attract Indonesian companies for the 2 shows.- Consulted the local and internernational clients and deliver the market knowledge in Indonesia- Built up international communities for the international pavillion- Provided solutions to clients for expand their business networks.- Acquired and managed overseas exhibition agents- Developed and maintained key networks( local governments, local and international associations in the industry)- Supervised the sales team and providing the sales training- Responsible in scheme of collaboration and partnership.
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Global Fashion Kebaya
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Greater Jakarta Area, Indonesia
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General Manager
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Jul 2017 - Jun 2018
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Greater Jakarta Area, Indonesia
• Direct day to day operations, monitor stock of products and sales online&offline• Analyze complex scenarios and use creative problem-solving to turn challenges into profitable opportunities• Interview, appoint, train, and assign responsibilities to key personnel• Monitor cost-effectiveness of operations and personnel using quantitative data, offering feedback and making cuts where necessary• Responsible for ensuring allocation budgets for new development, marketing, overhead, and growth.• Maintained relation with suppliers, distributors and regular customers.
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Indovickers Furnitama
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Greater Jakarta Area, Indonesia
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Strategic Account Manager
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Feb 2013 - Jan 2017
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Greater Jakarta Area, Indonesia
• Provided ideas for office furniture systems solution by acknowledging the company strong points of what, why, and how; to interior designers-ideas in design; to users-in the quality and services; to contractors-in project control.• Developed strategies to win projects by analyzing competitors and clients’ data to determine on product proposed, price negotiation, term of payment, delivery time and services offered.• Built solid customer relationships by modifying internal behaviors, managed sales, negotiated contracts, and served as primary point of escalation for account issues.• Analyzed and updated forecasts weekly to ensure sufficient time and supply for each project.• Controlled and coordinated with internal departments in areas such as quotation, legality of contract, payment, delivery, assembly, and after sales services.• Conceptualized, researched, and built product prototypes to meet consumer needs and maximize profits.• Coordinated with marketing, operations, engineering, and research departments to unify product vision and strategy.
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ACS Branding
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Atlanta, Georgia, United States
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Social Media Marketing Manager
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Jul 2011 - Jan 2013
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Atlanta, Georgia, United States
• Developed strategies to attract more viewers for ACS Branding’s customers campaign.• Assigned weekly tasks for web developers and graphic designers in creating websites and logo design for clients.• Conducted market research on product iterations through qualitative studies and quantitative surveys.
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Education
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2010 - 2012Kennesaw State University
Bachelor of Science (B.S.), Management Information Systems, General -
2008 - 2010Georgia Perimeter College
Business Administration and Management, General, 3.35
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