Experience

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  Leadventure

  • UX/UI Designer

    • Nov 2024 - Present

    I designed websites for companies in the USA.
    I developed components, banners, and wireframes for website design, applying usability and user experience principles.
    Designed responsive websites using Adobe XD.
    Communicated directly with U.S. clients to implement improvements or create websites tailored to their needs.

• 

  Inspiralia

  • UX/UI Designer & Web Developer in WordPress

    • Jan 2024 - Feb 2025

    I redesigned the website for the U.S. and European markets, tailoring user experiences to meet the needs of diverse audiences.
    Used Figma to create high-fidelity designs, wireframes, and prototypes that enhanced the site's usability and visual appeal.
    Designed information flow and navigation, developing an intuitive information architecture to improve user journeys and accessibility.
    Built the website using WordPress and Elementor.
    Applied UX/UI best practices to enhance the user experience, including usability testing and iterative design improvements.

• 

  Scotiabank

  • UX/UI & Web Designer

    • Jun 2021 - May 2024

    Conducted A/B testing and analyzed performance metrics to continuously refine and improve email and microsite designs, resulting in increased user engagement and higher conversion rates.
    Designed and developed visually appealing, responsive email marketing campaigns using Figma, HTML, and CSS, ensuring cross-client and cross-device compatibility, which led to up to a 65% increase in open and click-through rates.
    Provided design and development support for microsites, applying UX/UI principles to create intuitive and engaging user experiences. Used Figma, Illustrator, and Photoshop for design and prototyping, ensuring a high level of visual quality.

• 

  Cofli

  • UX/UI & Web Designer

    • Jan 2019 - May 2021

    Designed and developed websites, creating visually appealing and functional web solutions that met client needs and industry standards.
    Utilized web development technologies such as JavaScript, HTML, CSS, PHP, and Bootstrap to build responsive, interactive web pages, ensuring cross-browser and cross-device compatibility.
    Created engaging digital designs, including web banners and graphics for social media and magazine publications, using design tools like Illustrator and Photoshop.

• 

  IQSEC

  • Web Master

    • Sep 2018 - Dec 2019

    Designed and developed interactive landing pages, microsites, and websites.
    Worked on interface design for applications, optimizing navigation flow and visual quality.
    Applied knowledge of HTML5, CSS, JavaScript, and PHP, along with design tools such as Figma, Illustrator, and Photoshop.
    Collaborated with marketing and development teams to align business goals with design and functionality.

• 

  Fraiche

  • Digital Media Coordinator

    • May 2016 - Sep 2018

    Created and managed social media campaigns, increasing engagement, followers, and views of audiovisual content by up to 35% organically.
    Designed websites and microsites, implementing responsive design principles to ensure smooth performance across all devices.
    Designed user interfaces for mobile applications, focusing on enhancing usability and delivering a positive user experience.