Okay, let’s calculate this. Jonathan has a mix of skills that are in demand, but he lacks a specific technical skillset that would put him in the top tier of rates. His location in Encinitas, California, is also not a major hub for tech or finance, which typically command higher rates. Considering his skills, which include entrepreneurship, sales, marketing, and team leadership, I’m estimating his rate to be around $120 per hour, which is slightly below the national average for marketing and sales professionals in the US. This rate is also consistent with what you’d expect for a professional with limited working proficiency in two languages and a limited background in tech.