Experience

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  VCCC Alliance

  • Digital Communications Manager

    • Sep 2023 - Present

  • Communications Coordinator

    • Mar 2023 - Sep 2023

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  Self-Employed

  • Amsterdam, Netherlands & Melbourne, Australia

  • Freelance Content Specialist

    • Feb 2017 - Mar 2023
    • Amsterdam, Netherlands & Melbourne, Australia

    Helping brands connect with their audiences on a deeper level and tell the right stories at the right times. Services include copywriting, content strategy, content management, digital publishing, content migrations, email marketing, and more. Clients include:- VicHealth- eBay Australia- RACV- AI...

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  University of Melbourne

  • Melbourne, Victoria, Australia

  • Admissions Officer

    • May 2022 - Sep 2022
    • Melbourne, Victoria, Australia

    Assessing Postgraduate applications, applying strict governance policies, and managing admissions enquiries for programs including Engineering, Business, Arts, and Design.

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  Swinburne University of Technology

  • Melbourne, Victoria, Australia

  • Content Writer

    • Aug 2021 - Feb 2022
    • Melbourne, Victoria, Australia

    Copywriter for Swinburne University's innovative corporate offering, Swinburne Edge. B2B and B2C content development, communications strategy, webpage layouts, email marketing and SEO research and optimisation for courses for professional learners, learning and instructional design services, ...

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  WorkPro

  • Melbourne, Victoria, Australia

  • Content Specialist

    • Jul 2020 - Jun 2021
    • Melbourne, Victoria, Australia

    Head of B2B content for a leading HR tech platform in Australia & New Zealand. Copywriting, editing, UX writing, digital content strategy, customer journeys, WordPress publishing and webpage design. Customers include Hays, Adecco, Amazon Australia, Kmart, and 1,900+ others.

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  HBK Agency

  • Melbourne, Australia

  • Copywriter

    • Jun 2019 - Feb 2020
    • Melbourne, Australia

    Writer and storyteller bringing modern brands like STIHL Australia, Cabot's, Feast Watson, Intergrain, Strathcona Girls, Tintern Grammar and Veneziano Coffee Roasters to life. HBK combines high end digital strategy, development and marketing with traditional press, radio and TV to create work...

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  Victorian Health Promotion Foundation (VicHealth)

  • Melbourne, Australia

  • Campaign Officer

    • Mar 2019 - Jun 2019
    • Melbourne, Australia

    Created branding, communications, email marketing and digital content focusing on behaviour change for the highly successful This Girl Can - Victoria campaign. The campaign inspired 285,000 women to break their fear of judgment and get more physically active in its first year.

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  Envato

  • Melbourne, Australia

  • Email Marketer

    • Aug 2018 - Feb 2019
    • Melbourne, Australia

    Designed, built & delivered email campaigns to over 2 million subscribers for the world's leading marketplace for digital creatives. Generated $550k in revenue over 6 months. Planned and executed creative ideas, analysed results, optimised strategy and A/B tested to boost open rates, CTR ...

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  WorkPro

  • Melbourne, Australia

  • Marketing Coordinator

    • Jul 2017 - Mar 2018
    • Melbourne, Australia

    Acting Marketing Manager for 4 months. Coordinated and executed all marketing activities for an industry-leading HR tech platform. Managed creative agencies, suppliers and partners to create and publish content, developed new digital strategies to reach target demographics, and managed a full web...

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  Victorian Tertiary Admissions Centre (VTAC)

  • Melbourne, Australia

  • Student Advisor

    • Aug 2016 - Feb 2017
    • Melbourne, Australia

    Provided Year 12 and mature age students with a high standard of guidance, technical support, and assessment for university admission in the 2017 intake and produced VTAC's blog content which attracted over 2,000 views per post. Assisted applicants with documents and the online application pr...

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  Australian Institute of Business

  • Adelaide, Australia

  • Student Experience Coordinator

    • Feb 2015 - Jan 2016
    • Adelaide, Australia

    Developed and managed a new student feedback system for a large international school with over 14,000 online students, attracting over 2,000 replies per month. Provided strategic advice, policy research and insight reporting to the Executive Board to achieve strategic goals, boost student sentime...

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  RMIT University

  • School of Architecture and Design

  • Academic Administration Officer

    • Sep 2012 - Dec 2014
    • School of Architecture and Design

    Managed the prestigious RMIT Architecture program intake in 2014 to select 200 students from over 2,000 applications. Coordinated student exhibitions and industry conferences of over 100 attendees, and provided daily academic support to the Architecture and Design programs. Managed the social me...

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  Griffin Alliance

  • Adelaide, Australia

  • DJ & Community Manager

    • Apr 2008 - Apr 2013
    • Adelaide, Australia

    Served delicious indie, house party, rock, hip hop and dance tunes to the hungry crowds of leading Adelaide and Melbourne clubs, pubs and bars. Also managed communities, provided hosting services and advised hospitality venues on strategy and business development as a contractor with Griffin Alli...

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  George Patterson Y&R

  • Melbourne, Australia

  • Account Executive

    • Jun 2012 - Aug 2012
    • Melbourne, Australia

    Copywriting, strategy and account management of high profile digital campaigns for the country's largest advertising clients, Defence Force Australia. Coordinated design and media projects for Air Force, Army and Navy careers from start to finish, including project management, client presenta...