Experience

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  VeXeRe.com

  • Ho Chi Minh City, Vietnam

  • Solution Marketing Lead

    • Jan 2020 - Present
    • Ho Chi Minh City, Vietnam

    - Consulting for planning, budgetary and support manage all digital marketing activities- Work closely with Product team to ensure new features most effective to business model through Customer Analytics, Lift Test, A/B test...- Work closely with BI team to build up Performance Dashboard for Website-App VeXeRe using Google BigQuery, Google Data Studio, Hollistics in order to create a data driven culture for company- Set-up and manage Customer Data Platform ( CRM, Behavior Data, Retail Data) empowered by Omni chanel marketing solutions such as Insider, Netcore...

• 

  FPT Shop (Fptshop.com.vn)

  • Vietnam

  • Digital Marketing

    • Feb 2018 - Nov 2019
    • Vietnam

    - Take the responsibility for MarTech activities.- Cooporate with Product Manager & Deveploper to optimize E-commerce websites: FPTshop.com.vn (+30M user per month) and Nhathuoclongchau.com.- Set-up e-commerce tracking model and data driven dashboard.- Research and apply Big data analysis systems such as: Google BigQuery, ELK, Splunk into digital marketing and retail.

• 

  VeXeRe.com

  • Senior Marketing Executive

    • Dec 2015 - Feb 2018

    - Design and implement strategies to drive online traffic to the company website. - Track conversion rates and make improvements to the website VeXeRe.com (+1M user per month).- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). - Utilize a range of techniques including SEO, Facebook, G+, Email Marketing,.... - Response for planning and budgetary control of both online and offline marketing. - Research customer behaviors, market conditions and competitors. - Review new technologies and keep the company at the forefront of developments in marketing especially online channels. - Recruit and train Intern, New staffs. - Report directly to CEO.

• 

  Food Services International

  • Hồ Chí Minh

  • Marketing Communication Advisor

    • Apr 2015 - Dec 2015
    • Hồ Chí Minh

    - Advising client on Advertising procedures, OOH procedures, Activation procedures...

• 

  T&A Communications

  • Hồ Chí Minh

  • Marketing Intern

    • Aug 2014 - Oct 2014
    • Hồ Chí Minh

    - Assist with strategic planner per blueprint and marketing strategy.- Assist with performing client assessment. - Assist with customizing and then disseminating press releases.