Okay, let’s tackle this. So Johnny Rard has a broad range of skills in creative fields, but his experience and education don’t seem to be in a high-demand field like tech or finance. Direct marketing and design are important skills, but the job market for these skills can be competitive. Considering his location in Kansas City, Missouri, and his skills, I would estimate his hourly rate to be around $75, which is on the lower end of the scale for a creative professional with these skills. This rate is also in line with what I would expect for a junior or entry-level creative professional in this field.