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John Wilson is a seasoned product marketing and management professional with extensive experience in the retail and apparel industries. He has led cross-functional teams and developed strategic plans to drive business growth. Wilson holds a degree from St Andrews High School and has completed certification in Unconscious Bias.

Credentials

  • Unconscious Bias
    LinkedIn
    Nov, 2020
    - May, 2026

Experience

  • Bella Real Estate
    • South Easton, Massachusetts, United States
    • Realtor
      • May 2021 - Present
      • South Easton, Massachusetts, United States
    • Director Specialized Sports
      • 2018 - Jul 2022

      Director Specialized Sports | CrossFit | Combat | Running | Outerwear | Graphic Series Tee's

    • Senior Product Marketing Manager
      • Sep 2013 - Jul 2022

    • Director Product Marketing Reebok Brand
      • Aug 2007 - Dec 2012

      Made stuff happen,built great product, fueled profitability,worked with great people,managed talented teams and had tons of fun!!

    • Director
      • Aug 2007 - Dec 2012

      AccessoriesKey Accountabilities :Deliver the Global Product plan and creative direction, ensuring all Key Performance Indicators are targeted against the Strategic Business Plan.Deliver product direction and strategy for all key regions, US, Europe and Asia Pacific. Lead and manage the Cross-Functional Teams to execute against the global strategic priorities.Manage communication on product and design with all Global partners.Deliver strategic long -term growth for the Reebok Accessories business world- wide.

    • European Senior Product Manager
      • Jun 2006 - Jul 2007

      AccessoriesKey Accountabilities :Responsible for achieving and exceeding a 36 million Euro turnover for the European Equipment and Accessories Division. Managing a team consisting of an Assistant Product Manager, a Project Manager and two Product Developers.Working directly with key vendors from our sourcing agents in China , Vietnam and Europe.Ensuring that all product is deliverable in every aspect including commercial viability, pricing, margins and expedition to retail.Work in conjunction with key stakeholders within the Global Footwear and Apparel Divisions in order to achieve cohesive Brand integration through compelling product and marketing initiatives.

    • Product Manager
      • May 2005 - Jun 2006

      Responsible for managing the Men's European Lifestyle apparel collections. Reporting directly to the European Product Director and working as a key function of the European Marketing Team. Key Accountabilities: To develop seasonal category range plans that deliver against the category objectives for sales, gross margins, productivity and brand image.To deliver products with the appropriate features, price point, margins, exclusivity and intro dates to deliver the seasonal commercial objectives for each key account and the category.To create and maintain seasonal line plans with achievable product costs, suggested retail prices and volume estimates.Critical partnerships developed in order to deliver the above - Consumer Marketing, Trade Marketing, Country Merchandising, Design, Development, Sourcing and Footwear.

    • Men's Product Manager
      • Sep 2003 - May 2005

      Accountabilities as above :Successfully product managed the launch of the first European Rbk product collection from design to retail.

    • United States
    • Retail
    • 700 & Above Employee
    • Strategic Account Executive
      • Jun 2002 - Aug 2003

      Responsible for managing the Men's Category for the UK's Premier Strategic Account with a multi-million pound turnover. Operating at all levels within the Accounts Business Matrix.Accountabilities include: Forecasting and PlanningMarket and Product AnalysisDeveloping and maintaining close business relationships with the UK and European Apparel Product Engines in order to deliver relevant and Exclusive apparel assortments seasonally.Strategic PlanningExceeded targets of £10 million seasonally Winner of the 2002/2003 Sales Rep of the year

    • Nike
      • Jan 1998 - Jun 2002

      Managed various Key and Regional Accounts in the UK and Ireland

    • Nike Visual Merchandiser
      • Dec 1996 - Jan 1998

      Implementation of presentation excellence within Retail Sports environments through planned Space ManagementEnsured the Brand was marketed and presented to its optimum levels at all times

    • Store Manager
      • Apr 1991 - Aug 1995

      Overall store management of 1100 Sq.Ft. unit with an annual turnover £1.2 MillionManaged and developed 20 members of staff

    • British Shoe Corporation
      • Feb 1983 - Apr 1991

Education

  • St Andrews High School

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