Okay, let’s tackle this. So John Toben has a long and varied career in the food industry, with 30 years of experience. His skills include management, forecasting, sales, and customer service, which are all in demand. However, his experience is not in a high-demand field like tech, and his location is the Greater Myrtle Beach Area, which may have lower costs of living. Considering his experience and skills, I would estimate his hourly rate to be around $75, which is on the lower end of the spectrum for executives with similar experience. Some industry benchmarks suggest that executives with his experience and skills could earn $100-$150 per hour, but his location and industry may be contributing to a lower rate.