Okay, let’s tackle this. So John Taylor has a broad skill set, including business strategy, entrepreneurship, coaching, and management consulting. His experience in these areas, combined with his location in Santa Barbara, California, suggests a rate lower than what I'd expect for a software developer or a mediator/arbitrator. However, his expertise in business strategy and leadership development is in demand. According to national averages, management consultants and business strategy experts can charge $100-$250 per hour. Considering John's skills and location, I estimate his hourly rate to be around $125, which is on the lower end of the range.